In perhaps what is one of the most unlikely partnerships, high-end fashion retailer Saks Fifth Avenue has teamed up with “The Emoji Movie” to create licensed merchandise for the movie’s premier and marketing campaign. “We love partnering with of-the-moment pop culture experiences,” John Antonini, director of stores at Saks Fifth Avenue, told the Los Angeles…
Read MoreAuthor: Brendan Menapace
Did Staples’ Board Sell Too Low? Multiple Law Firms Think So
A little less than a month ago, Staples’ board of directors unanimously approved a sale to Sycamore Partners for $6.9 billion, and the dust seemed to be settling on the whole situation. But, because we are apparently masters of foreshadowing, our last words on the subject were “The story of Staples could be far from…
Read MoreTervis Tumbler Company Showcases Products as Part of ‘Made in America’ Week
This week, Donald Trump announced that the U.S. would celebrate “Made in America” week to showcase products made in each of the 50 states. Florida’s representative was Tervis Tumbler Company, North Venice, Fla. “It’s an honor to represent the 700 employees who design, decorate and build Tervis drinkware with American hands and values,” said Rogan…
Read MoreIndian Presidential Election Required Lawmakers to Use Special Pens
For the 2017 Indian presidential election, members of parliament (MPs) and members of the legislative assembly (MLAs) were not allowed to use their normal pens to mark their choice on the presidential poll on monday. According to Financial Express, the legislators had to use a specially-designed writing instrument that includes indelible violet ink that marks…
Read MoreHow Custom Projects Pave the Way for More Business
As promotional products distributors, you all want to give your customers exactly what they’re looking for. When you’re able to give customers a custom product that checks all the boxes, it sets you apart from the competition. Glen Jusczyk, co-owner of Plainville, Massachusetts-based AMGC, remembers one custom project that paved the way for more business.…
Read MoreIs Ethiopia the New Hub for Apparel Manufacturing?
For companies who source apparel items outside of the U.S., countries like China and Bangladesh have been some of the primary origins. In recent years, Vietnam, Cambodia and other Southeast Asian countries have increased production.…
Read MoreThinkGeek Goes Detail-Heavy with ‘Game of Thrones’ Bags
“Game of Thrones” is back, which has plenty of fans gluing themselves to the couch on Sunday night to transport themselves back to the exciting and violent land of Westeros. To celebrate, ThinkGeek is selling officially licensed “Game of Thrones” backpacks, which really go over the top in terms of detail and love of the…
Read MoreIs This Sport Sleeve The Future of Promotional Wearables?
The New York Yankees are teaming up with ZGuards to unveil a new sports sleeve with embedded technology. According to a press release, ZGuards is showing off its new ZGuards SmartSleeve on June 25 at Yankee Stadium. The sleeve covers the forearm, and absorbed sweat. It also includes the company’s proprietary technology, so fans can…
Read MoreStar Trek’ License Plate, Frame Starts Controversy in Canada
One Canadian “Star Trek” fan might find himself in the middle of a legal battle due to his license plate frame and vanity plate. Nick Troller, a Manitoba native, had a license plate frame that said “We are the Borg, resistance is futile,” referring to a race of aliens from the “Star Trek” franchise. His…
Read MoreLast Chance to Vote! PM Video Battle: Ariel Premium Supply Versus The Gift Planner
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: How is it the middle of July already?) Last week, Ariel Premium Supply won, and now will face off against The Gift Planner. The winner will be decided by…
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