Today is the day of the big iPhone announcement. And, like many people, we’re excited to see what Apple has in store for its next generation of smartphone products. But, Apple isn’t the only game in town anymore. The likes of Samsung have been big-time challengers for the smartphone crown for years now, and Samsung’s…
Read MoreAuthor: Brendan Menapace
Wisconsin Attorney General Under Fire for Spending $80K on Promotional Products
Wisconsin Attorney General Brad Schimel has spent big on promotional products since January 2015. He’s spent about $83,000 in total on items like messenger bags, pistol cases, fortune cookies, candy and coins that use his campaign slogan, “Kicking [butt] every day.” Many of the items were used as gifts to attendees at Department of Justice…
Read MoreTexas A&M Raises More Than $30,000 for Harvey Victims With ‘Relief Out’ T-shirts
Texas A&M’s football program used a T-shirt promotion to aid Harvey relief in Texas. Before this past Saturday’s game against Nicholls State, the Aggies unveiled their “Relief Out,” T-shirt to raise funds for those affected by the storm. The shirt features the state of Texas in front of a stylized hurricane with a heart over…
Read MoreU.K. Museum Displays Bootleg Political T-shirt
Upon seeing a bootleg Nike T-shirt, most people wouldn’t respond by saying, “That belongs in a museum!” (Unless the new Indiana Jones movie takes a really weird turn.) But, that’s exactly what happened in the U.K., after the Victoria and Albert Museum in London decided to feature a T-shirt celebrating Leader of the Labour Party…
Read MoreApple’s New Headphones Indicate a Future of Smartphone Pairing
New Beats by Dr. Dre headphones could be a good indicator of what wireless headphones will feature in the near future, as more smartphone products are ditching the headphone jack and wireless systems grow in popularity. Apple made the news on the release of its iPhone 7, which was the first model to do away…
Read MoreNew ‘Star Wars’ Merchandise Represents Female Characters Better
“Star Wars” is one of the most profitable intellectual properties in the world. Fans of the franchise have been scooping up merchandise in huge numbers even before last year’s reboot. As part of the current marketing plan, “Star Wars” fans are able to grab merchandise during the annual “Force Friday” event. Last year, when the…
Read MoreKim Kardashian’s ‘Back to School’ Items Are Super-Raunchy
Kim Kardashian has never been one to shy away from conflict when it comes to her merchandise lines. Back in April, Kardashian was under scrutiny for selling weed-themed candles depicting her as the Virgin Mary. Weed-themed candles are one thing, but you wouldn’t expect back-to-school items to be hotbeds of controversy, right? Right? Wrong. Critics…
Read MoreHot or Not: eCommerce Edition
Did you know that trends in the eCommerce industry indicate 70 percent of online transactions happen on mobile devices? Or that 56 percent of buyers expect to make at least half of their purchases online in the next three years? Join us for a webinar where you will learn some of the hottest trends in the booming eCommerce industry and find out how to identify the right customer and platform to help you win big.
Read MoreThelonious Monk’s Family Sues Brewery Over Labels, Packaging
Thelonious Monk is one of the most celebrated jazz musicians ever. So, it’s no surprise that a brewery would want to harness the cool energy for one of its beers. Thus, the North Coast Brewing Co. released its Brother Thelonious Belgian Style Abbey Ale. While this beer isn’t exactly a new release, its name didn’t…
Read MoreNo, Cheerios, You Can’t Trademark the Color Yellow
We’ve been covering trademark issues for a while now, and have seen some interesting cases. Most notably, the Supreme Court’s decision to allow the band The Slants to trademark its name (despite potentially offending Asian people)…
Read More