Walmart plans to order more apparel items from Cambodian merchants over the course of 2018, as Southeast Asian countries like Vietnam and Cambodia compete against other apparel manufacturing powerhouses, such as China and Bangladesh. According to Fibre2Fashion, Walmart officials sent a letter to Cambodia’s minister of labour, Ith Samheng, last month, saying that Cambodia is…
Read MoreAuthor: Brendan Menapace
Customers Aren’t Happy About a Vietnamese Airline’s Bikini Calendar
Vietnamese airline company VietJet Aviation faced criticism when it released a branded calendar featuring female models in bikinis. The calendar, which the company releases annually, is part of a marketing…
Read MoreCalifornia Says Nestle Is Extracting More Than Allowed for Its Bottled Water Operation
California’s State Water Board announced that Nestle may not have the proper legal permits to collect water it bottles from the state’s San Bernardino National Forest. Nestle collects and bottles millions of gallons of the water for its Arrowhead brand. According to NPR, The State Water Board said that Nestle may only have the right…
Read MoreHow to Always Strive for Your Best Promotion
Sometimes it’s difficult to select a promotion that’s one of your best. For some distributors, it’s kind of like (to use an old cliché)…
Read MoreCredit Card-Sized Anti-Theft Device Has Promotional Potential
Identity theft is one of the biggest problems of 21st century life. With the onset and growth of e-commerce platforms and online integration for all kinds of things, not to mention the shift to smartphones as primary computing devices, customers are doing everything they can to protect their bank accounts and credit card numbers. Now,…
Read MoreFollow the Money: Selling to Banks and Financial Institutions
If you’re anything like us, you have amassed a large quantity of writing instruments bearing the name of your local bank or credit union. Chances are, you got these pens after signing paperwork, writing on deposit slips or maybe you’re just a serial pen thief. (Kidding!) But places like banks and other financial institutions are…
Read MoreMeet Alyce: The Business Gifting Company That Does the Personalization for You
Personalization, and researching your clients and end-users to provide a product that will be used on a regular basis and, therefore, provides long-lasting brand awareness, is key for promotional products distributors. The more an end-user enjoys the item they receive, the more they think about your clients and do so positively. In this age of…
Read MoreActivists Call for Levi’s to Overhaul Supply Chain for Environmental Purposes
The environmental group Stand.earth is calling on Levi Strauss & Co. to overhaul its supply chain and implement renewable energy, asking the company to source at least 50 percent of its energy from renewable resources by 2035. Last week, activists showed up at the company’s flagship San Francisco store, taking off their jeans as part…
Read MoreHow ‘Star Wars’ Has Used Cute As A Marketing Safety Net For Decades
I finally got to see “Star Wars: Episode VIII – The Last Jedi” last night. I won’t spoil anything for you, because I barely made it a few days without hearing about some plot point. There is one part of the movie that I will discuss today, and don’t worry, this won’t spoil anything. How…
Read MoreTodd Snyder + Champion Sweatshirts Recalled
The Consumer Product Safety Commission (CPSC) announced yesterday that it is recalling the Todd Snyder + Champion brand sweatshirts, manufactured by WS and Co. and distributed by Todd Snyder, after they did not meet federal flammability standards, posing a potential burn risk to customers. The company sold about 2,100…
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