CafePress, Louisville, Ky., released its fourth quarter and fiscal year 2017 financial results, which CEO Fred Durham called “disappointing.” “Our fourth quarter and full year 2017 results were clearly disappointing, as CafePress.com continued to be negatively impacted by lower traffic resulting from changes in search engine algorithms during the first half of 2017,” he said…
Read MoreAuthor: Brendan Menapace
Tervis’ Attorneys Ask for Extended Deadline to Respond to Lawsuit
The legal team for Tervis Tumblers is asking for more time before it responds to the lawsuit from Trinity Graphic, which claims Tervis violated a nondisclosure agreement and stole the printer’s trade secrets. Trinity filed the lawsuit in federal court on Jan. 26, and Tervis was served on Feb. 2, according to the Tampa Bay…
Read MorePromotional Considerations President Buys Back Company from Corporate Owner, Affiliates with iPROMOTEu
Jeffrey P. Marks, president of Promotional Considerations, along with vice president Bobby Baughan, has purchased the company back from Vanguard Industries, effective March 1. The company also announced that it is now affiliated with iPROMOTEu. Marks started the company in 1984,…
Read MoreSatori Capital Acquires Zorch International
Satori Capital, a Dallas-area investment firm announced that it has acquired the controlling interest of Zorch International Inc., Chicago. “Zorch takes an entirely new approach to branded merchandise fulfillment,” Sunny Vanderbeck, co-founder of Satori, said in a press release. “The company has developed a powerful, technology-enabled approach that leverages the capabilities of its supply chain,…
Read More‘Three Billboards’ Inspires More Billboard-Based Advertising
“Three Billboards Outside Ebbing, Missouri” is the story of a woman, played by Frances McDormand, who takes matters into her own hands by putting up three billboards (hence the name) to question local law enforcement when it doesn’t adequately investigate the murder of her daughter. It’s not an uplifting tale, and it’s not a story…
Read MoreTervis Versus Trinity – What Good Is a Handshake?
Last week, a Florida printing company announced that it was suing Tervis Tumbler Company for violating a non-disclosure agreement and “handshake agreement” that the company would print all of Tervis’s tumbler inserts. Tervis seemingly violated that handshake agreement, going to a competing company that would offer a similar product for a lower price (and possibly…
Read MorePepsiCo.’s New Drink Product Requires a Specially Designed Water Bottle
PepsiCo.’s new drink, which takes on a healthier appearance than customers are used to, is such a new development for the company that it literally had to design a brand new bottle for it to work. The new product, which is called Drinkfinity, isn’t carbonated and features healthy ingredients like chia seeds. To drink it,…
Read MoreCharles River’s Barry Lipsett Has a Philly-Themed Feast After Losing Super Bowl Bet
We haven’t really made too much of an effort to hide our Eagles pride here at Promo Marketing. (And we shouldn’t have to hide it. We’ve waited a long time for this!) Others, especially our neighbors a few hours up I-95, aren’t so excited about the Eagles’ historic win. Barry Lipsett, president of Sharon, Massachusetts-based…
Read MoreArizona Introduces Legislation to Limit Marijuana Packaging
As marijuana becomes legal in medical and recreational uses around the U.S. and abroad, lawmakers have been debating the way dispensaries will be able to market their products. Should they be able to market them like any other consumer product? Should they market them in a way that is careful not to appeal to minors?…
Read MoreStudent Organization Turns Vinyl Banners Into Tote Bags
How many times has this happened to you: You’re chatting with a friend and they say, “Oh, I love your bag,” to which you respond, “Thanks, it used to be a banner.” Too many times to count, right? OK, probably not, but as the practice of turning things like tarps and vinyl banners into tote bags…
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