Get On Course: A Lesson In Selling Golf Products

Golf is more than just a sport. It’s an opportunity to spend a few hours in the sunshine in what’s basically a park. It’s a great time to create a bit of friendly competition amongst friends without having to expend too much energy. And, most importantly for businesspeople, it’s a killer networking opportunity. The fact…

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UC San Diego Professor Develops Lithium-Ion Battery Recycling Method

Lithium-Ion batteries have been a focal point of the promotional products industry for years now. Their inclusion in a multitude of electronic devices has made them ubiquitous, but their volatility has made them somewhat controversial. Think of items like hoverboards and wireless headphones—both items that existed in the promotional products space and have also been…

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Behind the Scenes of March Madness Merchandise

March Madness is a profitable time. The tournament itself rakes in more than $1 billion in television ad revenue. That’s not to mention what the schools themselves make. The Washington Post reported that in 2014, a tournament berth (even a first-round loss) earned a school $1.67 million. A spot in the Sweet 16 is worth…

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CafePress Announces Layoffs, Departure of COO and Board Members

After reporting what CEO Fred Durham called “disappointing” fiscal year 2017 results, CafePress has continued with another batch of layoffs, and has parted ways with its chief operating officer and two board members. This comes after a first wave of layoffs in January, when the company let go of 14 employees and Durham slashed his…

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As Tariffs Loom, PPAI Pushes Back Against ‘Harmful’ Legislation

President Trump’s plan to implement new and escalated tariffs against China and the European Union is close to reality, as White House officials said that he plans to announce tariffs against China tomorrow, to penalize the country for intellectual property theft. The package of tariffs, estimated to be about $60 billion in total, is part…

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Hidden Valley Is Giving Away a $35K Bottle of Ranch

Hidden Valley seems to have this weird understanding of how to make insane yet marketable promotional items to advertise its dressing. We saw Hidden Valley pump out items like slippers and T-shirts for the “ultimate Ranch fan,” (whoever that may be). While promotions like that appeal to the masses, Hidden Valley is going a bit…

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Oscar Swag: Expensive Advertising and Legal Weed

We’ve dug into the Oscars gift bag and all of the extravagant (and expensive) stuff inside of it. But the gift bags didn’t just materialize. As we know, assembling the bags was a somewhat controversial topic last year due to the bag’s sort of official-yet-unofficial status. And it’s pretty…

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