American Apparel is back in the U.K. after its tumultuous period of rebranding and acquisition by Gildan Activewear. The reintroduced American Apparel will reportedly focus on body positivity and diversity, according to Vogue. After closing 13 of its stores across the U.K. in 2016, American Apparel will return on April 23, albeit online only. Vogue…
Read More
A new study of more than 250 bottles of water found small pieces of plastic in 90 percent of them, which has caused the World Health Organization to investigate further. Smithsonian Magazine reported that the study, which was conducted by the State University of New York (SUNY) in Fredonia, involved analyzing water bottles from nine…
Read More
Boost Engagement, parent company of Shumsky, Dayton, Ohio, announced today it has acquired uniform and apparel distributor Impact Plus, Charlotte, N.C. “This acquisition comes at an exciting time for our company,” Dawn Conway, CEO of Boost Engagement, said in a press release. “After a record year in 2017, we continue to look for opportunities to…
Read More
Nationwide Promotions LLC, San Diego, Calif., announced that it is shutting its doors effective today.
Read More
Scott Pruitt, administrator of the Environmental Protection Agency (EPA), wants to redesign the agency’s “challenge coin,” a commemorative medallion that draws inspiration from military challenge coins. Currently, the EPA’s challenge coin includes the agency’s logo, but Pruitt apparently wants to ditch that altogether in favor of some more personal imagery. The New York Times reported…
Read More
BEL Promo, Medley, Fla., announced that Susan Lewandowski is joining the company as general manager, and will lead the new BEL Promo transformation into 2018 and beyond. Lewandowski spent 23 years with ASI in various roles, including supplier sales manager, special projects manager and tradeshow manager. More recently, she…
Read More
After Prince passed away in 2016, there’s been no shortage of commemorative merchandise or pride in one’s Minnesota heritage. Both typically came with a lot of the color purple. The Minnesota Twins are looking to cash in on both at the start of this year’s MLB season by offering exclusive Prince merchandise at Target Field.…
Read More
PPAI’s annual industry sales numbers are out, and the results are encouraging. In a press release yesterday, PPAI reported that promotional products industry sales for 2017 increased 9.31 percent, totaling $23.3 billion. That’s the highest sales volume in 18 years. To compare, the industry saw a sales increase of only 2.4 percent in 2016. PPAI…
Read More
Are you an active reader of Promo Marketing? Do you want a chance to win a $50 Amazon gift card? You got 10 minutes? Click here to complete our short survey about how you engage with Promo Marketing. Your feedback is crucial to us, as we use it to continue to produce the most relevant…
Read More
The most popular item at the Masters is the green jacket. There’s no denying that. But, as only one person can leave Augusta National with it, we have to settle for insane amount of branded merchandise that was available at the new Main Golf Shop, which was built on the spot of the old press…
Read More