Promo Marketing spoke with CIC CEO Bob Herzog, former CEO of Bullet Line, about how the eCompanyStore acquisition came to be, the future of the two companies, and how distributors can remain competitive amid all the recent mergers and acquisitions…
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TPG Growth, the middle market and growth equity platform of San Francisco-based investment firm TPG, has acquired HALO Branded Solutions, Sterling, Ill., from Audax Private Equity. “At HALO, we strive to provide our clients with innovative, customized solutions that showcase their brand and values,” Marc Simon, CEO of HALO, said in a press release. “TPG…
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Promotional Products Association International (PPAI), Irving, Texas, and Promotional Products Association Of The Mid-South (PPAMS), Nashville, kicked off Promotional Products Work! Week on Friday, May 11, 2018 in Shelbyville, Tenn., also known as “The Pencil City.” Billed as the official kickoff for the national awareness event, happening this week, the event is organized by PPAMS, PPAI…
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Deadpool, the Marvel super “hero” character whose ultra-violent and profanity-laden exploits have made their way to the big screen, is known for being different than the rest of Marvel’s lineup. In addition to the violence and profanity, he’s constantly breaking the fourth wall, and is fully aware that he’s a character in a comic book…
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Corporate Imaging Concepts (CIC), Northbrook, Ill., has acquired eCompanyStore, Alpharetta, Ga., creating what CIC called one of the largest promotional products distributors in the country serving major local brands, according to the Atlanta Business Journal. “Growth through strategic acquisitions is a key pillar of our strategy,” CIC CEO Bob Herzog told the Atlanta Business Journal.…
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After Shira Goldman stepped down from her position as CEO of Staples in January, the company has laid off hundreds of employees. The Framingham Source estimated that 200 employees have been laid off from Staples in the 2018 calendar year. The latest round of layoffs came last week, but the exact details are currently unknown.…
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InnerWorkings Inc., Chicago, announced in a press release that shareholder rights law firm Bernstein Liebhard LLP is investigating “potential securities fraud claims on behalf of shareholders of InnerWorkings Inc.” Today, Bernstein Liebhard announced that a class-action lawsuit has been filed on behalf of those who purchased or acquired InnerWorkings securities between Aug. 11, 2015 and May 7, 2018…
Read MoreIn today’s world, marketers only have a few seconds to grab their audience’s attention before another message diverts their focus. Typically, advertising messages are only engaging one or two of our senses, which can cause brands to blend together in the eye of the consumer. Promotional products are the only form of advertising that can engage all five senses at once, so why are 83 percent of current advertising efforts appealing to our eyes only?
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It seems like everything in apparel right now needs to have a made up word that combines a couple of words to convey its usage, like athleisure. OK, “athleisure” might be the only one, really. But now there’s talk about “outletic” apparel, a term coined by GoLite as part of its 2019 relaunch. So, what…
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After YETI Coolers cut ties with the NRA, supporters of the organization retaliated by peacefully disposing of their YETI products. Wait, no—they shot them and blew them up. In a message to members on Tuesday, NRA past president Marion P. Hammer offered a less dangerous solution: stickers. “Approximately 100,000 free stickers, proudly displaying the message…
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