Wearable technology is becoming more prevalent in much more than just the health and wellness sector. It’s being used by entertainment companies and sports teams to create coordinated design elements in stadiums and during concerts. It’s being used in apparel to let you know when your Uber driver is coming. It’s being used to pay…
Read MoreAuthor: Brendan Menapace
Minor League Baseball Team’s ‘Millennial Night’ Promo Deserves None of Your Flak
If you ask anyone older than 35, millennials are entitled, selfie-taking, lazy leeches whose fragile egos and penchant for avocado toast prevents them from purchasing houses and contributing to the world. If you ask any millennial, they will tell you that standpoint is hyperbolic, to say the least. Millennials are the Yankees. Everyone who isn’t…
Read MoreAnalysts: Consumers Could Feel Impact of Tariffs by Fall
With the increased sanctions of $200 billion most recently, economists said that consumers don’t have to worry just yet. This fall, however, should things continue on this current track, that could change.
Read MoreNext Round of $200B in U.S. Tariffs Has a Ton of Promo Implications, Upsets China Further
The list of new tariffs includes a good amount of products that directly relate to the promotional products space, such as headwear, cotton and sport bags, and items tangentially related to the industry, like fruit, leather goods and machinery.
Read MoreStarbucks to Phase Out Plastic Straws as Seattle Pushes Plastics Legislation
The fight against single-use plastics is gaining momentum, as more and more countries, cities and businesses are phasing them out in favor of more eco-friendly options. The latest news comes from Starbucks, which announced that it plans to phase out plastic straws at all of its locations by 2020. Rather than go the route of…
Read MoreStaples Acquires HiTouch Business Services, a Promotional Products and Office Supplies Company
Staples announced that it acquired HiTouch Business Services, which, among other services, sells office supplies and promotional products to companies in the U.S. HiTouch will now be part of the Staples Business Advantage delivery program and will operate its e-commerce platform independently of Staples, but will maintain a status as a Staples-affiliated distributor…
Read MoreFortnite Players Spend $300M a Month on In-Game Swag, But Real-Life Fortnite Merch Sells Big, Too
Fortnite has become an overnight success in the video game community thanks to its multiplayer gameplay and its free-to-play status. So, it’s no surprise that its popularity has led fans to go nuts about promotional items at the E3 conference. According to Polygon, Epic Games, the creator of Fortnite, gave out exclusive bags during an…
Read MoreTUMS Is Curing Cleveland’s LeBron Heartbreak With Promotional Antacids Giveaway
The loss of LeBron James to Los Angeles has surely been hard on Cleveland. There, he was much more than an athlete. And in a city where basketball is the only real hope of a championship (or even a few wins in the case of the Browns), having someone like LeBron as the talisman is…
Read MoreCanada’s New Tariffs List Includes Ballpoint Pens, Postcards and More
The newest rounds of retaliatory tariffs from Canada announced yesterday point directly at a few items with direct ties to the promotional industry, like ballpoint pens.
Read MoreShakira Accidentally Made Tour Merchandise With Nazi Imagery
An item from Shakira’s “El Dorado World Tour” merchandise is receiving some heat for what critics say is a striking resemblance to the Black Sun image used by Nazi Germany and modern far-right extremist groups. As a result, concert producer Live Nation has stopped the sale of the necklace two weeks into the tour (coincidentally,…
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