It’s funny how we perceive marketing campaigns that are objectively not that different. We see some and immediately write them off as hacky, offensive, unfunny or any other derogation. Others are beloved, recited, forced into common vernacular and sometimes even written in the sky. So, what exactly sets the two apart? What makes one so…
Read MoreAuthor: Brendan Menapace
Amazon’s New Delivery Service Launches in Austin
Amazon has been beefing up its own delivery service through the use of drones and robots for a little while now. Its latest venture, set to launch in Austin, Texas, is a bit more in-line with traditional delivery methods, but with a key twist that, as we covered, could shake up supply chains. In the…
Read MoreWhite House Staffers Get Merchandise Discount at Trump National Golf Club
Members of the Trump Administration have been on the receiving end of a merchandise-specific perk of being close to President Trump. Politico…
Read MoreHow to Make Your Clients Look Like Stars With Gifts and Incentives
A lot of people pride themselves on being excellent gift-givers. They believe their creativity and thoughtfulness puts them a step above the competition when it comes to finding the perfect present for friends or family. In the corporate gifting world, creativity and thoughtfulness are just as important when you’re giving for customer acquisition, employee recognition…
Read MoreWould You Spend Thousands on This Paramount Pictures/Gucci Apparel?
The Paramount Pictures logo is one of the most recognizable in the world. Its star-surrounded mountain peak flashes before a good chunk of movies and TV we watch in the U.S. Being such a recognizable brand, it would make sense for someone to create merchandise around it. You’d think that would only be its parent…
Read MoreLittle League World Series Players Get a Ton of Free Stuff
The Little League World Series brings together some of the best young talents in baseball from all around the world to Williamsport, Pa. Aside from its universal audience, it’s hard to root against any of these kids. They are kids, after all, despite their insane athletic ability. And for the kids who are lucky enough…
Read MoreAretha Franklin Memorial Signage Pops Up in New York Subway Station
Aretha Franklin passed away today at the age of 76 in her home town of Detroit. After being admitted to hospice care this week, fans in New York City paid homage to the Queen of Soul by putting up signage and stickers in the Franklin St. subway station in the Tribeca neighborhood. Gothamist posted pictures…
Read MoreThree Ways Distributors Can Protect Themselves from Counterfeits
Have you heard of a General Exclusion Order (GEO)? If not, a GEO is a rare, but powerful solution granted by the U.S. International Trade Commission to prevent counterfeit importations. The order allows the U.S. Customs and Border Protection Agency to seize products that violate intellectual property rights and patents at the border, which has…
Read MoreCustom Ink Expands to New Jersey With Princeton Storefront
Custom Ink, which recently expanded its brick-and-mortar presence in Virginia, as well as a few locations in Nevada and Texas, has opened a new location in Princeton, N.J. This is the company’s first location in N.J. According to Planet Princeton, the location will work similarly to other standalone Custom Ink locations, where customers can create…
Read MoreJustin Bieber Loves Hotel Slippers and He Doesn’t Care Who Knows It
Justin Bieber has been the catalyst for a lot of trends in the 21st Century. His swoopy bangs he wore at the start of his career were ubiquitous in high schools. Since then, his clothing choices (vintage-looking Slayer T-shirts, old-fashioned glasses and baggy shorts) have been copied and reported on in fashion blogs. But his…
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