The United States Postal Service announced that it is “contemplating amendment” of its mailing standards for domestic mail, changing the standards for letter-size and flat-size pieces. According to the release in the USPS Federal Register, the change would limit all mail that is shipped as Marketing…
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With every new technological development, people find a way to hack or steal information. That could come in the form of identity theft, stealing documents or worse. Google started using a Titan Security Key USB device to try to stop their employees’ information from being hacked. And it worked so well that the company started…
Read MoreIt’s almost impossible to forget Bud Light’s “Dilly Dilly” marketing campaign, as it was part of just about every commercial break during last year’s NFL season. You couldn’t go to a sports bar or tailgate without hearing at least one person yell it before clinking drinks with another person. Following the Philadelphia Eagles’ Super Bowl…
Read MoreThe San Diego Padres were forced to recall giveaway beach hats last weekend after the organization found grain beetles in some of the items’ packaging. According to the San Diego Union Tribune, fans at Petco Park received a voucher to get a replacement (and hopefully bug-free) beach hat mailed to their home. The team unfortunately already handed the items out before realizing the mistake, but ushers came around in the third inning with plastic bags to collect them…
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Geiger, Lewiston, Maine, has set an industry record with the largest number of people participating in a single yoga session. Looking to make an impact throughout the company and beyond, Geiger kicked off the 2019 business planning season with every employee participating in motivational workshops and nearly 100 employees participating in a single yoga session.…
Read MoreJake Paul is a colossal annoyance who has managed to monetize disturbing his neighbors, subpar hip-hop production, jump-cut YouTube videos, and allowing his friends to crash in his mansion in exchange for being the subject of “pranks” that millions of YouTube viewers absorb like a sponge. And it’s really working for him. After a weird…
Read MoreEco-friendly options like recyclable straws, canvas tote bags and reusable water bottles have become increasingly popular in the promotional space thanks to society’s growing interest in environmental sustainability. At the same time, our dependence on electronics and technology has grown, too, and now those two lines have crossed. Since we’re all charging items like smartphones,…
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When you can turn a one-time promotion into repeat business every year, that’s a huge get in the promo industry. Martin Pahnke, owner/lead advisor for SWFL Marketing Group, Fort Myers, Fla., is especially fond of one annual promotion that his business does. He gave us the rundown here. Promo Marketing: Could you tell us about…
Read MoreHave you ever watched “The Simpsons” and dreamed of living in Springfield? You’d have the bulbous eyes, the job at the nuclear plant, your barstool at Moe’s and your Isotopes fan gear. You’d probably do a good bit of your shopping at the Kwik-E-Mart, too. But, “Simpsons” fans don’t have to magically transport themselves into…
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ComfortWash, the garment-dyed apparel brand from the makers of Hanesbrands Inc., Winston-Salem, N.C., has joined Hanes4Education. Effective Aug. 1, all purchases of ComfortWash tees and fleece purchased from suppliers can raise cash for a K-12 school. The Hanes4Education program allows suppliers and their customers to help support K-12 schools through a unique cash rebate offer.…
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