Bud Light has pretty much been the Forrest Gump of sports marketing these days. It’s everywhere. Think of a sports moment within the last two years, and try to argue that Bud Light didn’t capitalize on it. Super Bowl? They wrote “Dilly Dilly” in the sky and gave the team a statue. The Browns winning…
Read MoreAuthor: Brendan Menapace
iPROMOTEu Secures Growth Capital for Enhancing Technology, Funding Possible Acquisitions
iPROMOTEu, Wayland, Mass., announced on Friday that it has obtained new financing, providing the company with growth capital to boost investments and initiatives to support its affiliate network. In a press release, the company said it would use the capital primarily to enhance systems and technology, strengthen recruiting strategies, support internal operations and, should the…
Read MoreAre T-shirts and Tote Bags Enough to Save Elon Musk? The Mysterious ‘Team Elon’ Web Store Thinks So
It’s unclear who started the Team Elon site, a Shopify store selling branded merchandise ostensibly aimed at helping Elon Musk, a billionaire, fight his recent SEC suit. It’s kind of like the “Save Ferris” memorabilia from “Ferris Bueller’s Day Off,” only if instead of a lovable ’80s goofball Ferris was an ultra-rich entrepreneur smoking weed on podcasts and going on Twitter rants…
Read MoreCustom Ink Adds New Storefront In America’s Second-Largest Mall
While CafePress announced that it will be acquired after steady revenue declines and employee cuts, Custom Ink has continued increasing its physical presence, opening a new location in the King of Prussia Mall, located just outside of Philadelphia and home to 22 million visitors a year…
Read MoreNew U.S.-Canada-Mexico Trade Deal Looks to Put Pressure on China
This past weekend, the contentious and sometimes unpredictable NAFTA talks culminated in a new deal between the three neighboring countries: the aptly named United States-Mexico-Canada Agreement, or USMCA for short. Those looking for a gigantic overhaul of NAFTA will be disappointed, but there are a…
Read MoreHow to Handle Company Growth (Without Compromising Your Customer Service)
Though it’s not a commonly used metric, needing more parking spaces is a good indicator that your company is growing. That sounds like a joke, but it’s exactly what happened with iClick, which increased sales by 275 percent over last year. The company jumped a record 29 spots on our Top 50 Suppliers list between…
Read MoreCafePress Acquired by Snapfish for $25M Amid Recent Struggles
The lead-up has finally come to a head: CafePress has agreed to sell its business to San Francisco-based photo storage and printing company Snapfish for more than $25 million. The move seems like the logical outcome of a years-long decline as CafePress struggled to adapt to changes in Google search algorithms…
Read MoreSteak-umm Is Weirdly Teaching Businesses How to Do Social Media
“Why are so many young people flocking to brands on social media for love, guidance, and attention? I’ll tell you why. They’re isolated from real communities, working service jobs they hate while barely making ends meat, and are living [with] unchecked personal/mental health problems.” What does that quote sound like to you? Does it sound…
Read MoreHALO Branded Solutions Acquires Chamberlain Marketing Group
HALO Branded Solutions, Sterling, Ill., announced today that it has acquired Chamberlain Marketing Group, Taylor, Mich. Chamberlain Marketing Group was ranked No. 30 on Promo Marketing’s Top 50 Distributor list for 2018. The acquisition comes as a result of Chamberlain Marketing Group’s founder and CEO, Jerry Chamberlain, retiring. “I am retiring from the business and…
Read MoreHALO’s Melanie Levans Talks Creativity, Employee Recognition Programs
Employee recognition programs are great ways to show that their work is valued, and can be a strong incentive for them to keep up the good work. Melanie Levans, MAS, national account executive for HALO Branded Solutions, Sterling, Ill., remembers one recent promotional campaign…
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