For college football fans, it’s the most wonderful time of the year: bowl game season. (Unless you’re a fan of one of those teams that didn’t make the playoff.) For the players, it’s an even more wonderful time of the year, because they get some seriously awesome bowl game swag as part of the now-traditional…
Read MoreAuthor: Brendan Menapace
2018 Wrap-Up: 10 Distributor Success Stories We Ran This Year
The end of the year is a time for retrospectives. We look back on the year and think about our accomplishments, the highlights, maybe some things that didn’t quite work out but we can work on in 2019. In the television world, it’s when you usually get stuck with an episode that revisits clips from…
Read MoreNewspaper Merchandise Has Gone Far Beyond the Tote Bag
In the difficult media landscape of the 21st century, news publications need to offer much more than just relevant content and ad space. Brands like the New York Times and the Daily Beast are moving beyond the tried-and-true tote bag offering and going with full lines of apparel and other merchandise for readers to show their preferred media…
Read MoreBuzzfeed News Is Getting In On the Tote Bag Game
Print journalism is having a tough time. You’ve probably read all about it, ironically, on some of these companies’ websites. One thing that companies have done to urge people to subscribe to their publications is give out tote bags and other membership incentives. Totes from publications like the New Yorker and NPR have become statement…
Read MoreHow One Promo Distributor Worked on a Coffee Brand’s Promotion and Got Invited to Francis Ford Coppola’s Party
It’s not every day that distributors get the chance to work with a celebrity. When they do, they want to go all out, right? Jovan Van Drielle, chief ideas artist for Geminus Inc., Scottsdale, Ariz., remembers one particular promotion that went over very well with a very famous director…
Read MoreHow a Texas Grocery Chain Turned Promotional Tote Bags Into a Can’t-Miss Event
Back in March, a San Antonio-based grocery store debuted tote bags celebrating the late pop star Selena. The $2 tote bag resulted in lines stretching onto the sidewalk and a nearly instant sell out. Heck, the store’s website even crashed as it got inundated with traffic. To meet the popular demand—bags sold for as high…
Read MoreProforma Announces New $10 Million Technology Platform
Proforma, Cleveland, has announced the January 2019 pre-release of ProVision2, a new business management technology platform providing owners with powerful business insights, metrics and efficient order entry. Proforma has invested more than $10 million over the past three years developing ProVision2, which has been in the beta phase for the past two years. To date,…
Read MorePantone’s 2019 Color of the Year Wants Us All to Calm Down
As 2018 nears its end, people are starting to craft their resolutions for 2019. Some people might want to exercise more. Some people might want to budget a little better. What Pantone thinks everyone should do is just chill out a little bit, and their 2019 Color of the Year choice is designed to help…
Read More‘Nobody Knows What the Deal Is’: 90-Day Tariffs Agreement Leads to More Uncertainty, Not Less
Yesterday, President Trump said that negotiations with China are underway, and that he’d hold off on increasing tariffs from 10 percent to 25 percent, giving the two parties 90 days to reach an agreement. When we initially reported on it, we noted that it brings a “measure of stability” to what has been a tenuous situation. Then came this series of tweets and reports…
Read MoreA Temperature-Controlled ‘Smart Mug’ Is Taking Over the Coffee Game (Could Apparel Be Next?)
One of the most annoying workplace “problems” (we use that in quotation marks because it’s not really a problem) is forgetting you had a cup of coffee and it eventually gets cold, rendering it disgusting and undrinkable. That might just be a thing of the past, thanks to the Ember “smart mug.” The brainchild of…
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