Fanatics has firmly solidified itself as one of the powerhouses of sports merchandise. This year alone the company got the license to produce NFL fan…
Read MoreAuthor: Brendan Menapace
2018 Wrap-Up: The Best Fast Food Promotions of the Year
Fast food restaurants really decided to step up their promotional game this year. Maybe they were afraid that they’d be one of those things millennials supposedly are killing. Or maybe they just finally realized how much people love merch. Either way, it led to a ton of, well, creative promotional campaigns from the likes of…
Read MoreFollowing AP Forced Labor Report, Some Schools Pull Sportswear From Stores
After a report by the Associated Press linked shipments from a forced labor camp in China to a U.S. apparel supplier, some of the company’s end-buyers, mostly schools and universities, have…
Read More2018 Wrap-Up: The Top 5 Pro Sports Promotions of the Year
We don’t have the rights to use ESPN’s SportsCenter theme song, so you’re just going to have to imagine it here, as we dive into some of our favorite sports-related promotional campaigns and stories from the year. Let’s call it our Top Plays, just to keep the theme alive, shall we?…
Read MoreU.S. Wholesale Sportswear Company Investigating After AP Report Links Shipments to Chinese Forced Labor
The Associated Press has tracked apparel shipments from Chinese internment camps to North Carolina wholesale apparel supplier Badger Sportswear. The camps, located in the Xinjiang region of China, are populated by an estimated 1 million detainees, mostly Muslims of Uighur and Kazakh ethnicity, held for what the Chinese…
Read MoreH.I.G. Capital Acquires Vision Integrated Graphics
H.I.G. Capital, the private equity firm that owns BIC Graphic and previously owned HALO Branded Solutions, continued its activity in the promo space—or at least adjacent to it. The firm acquired Vision Integrated Graphics, a company that provides print services and marketing solutions for a number of industries…
Read More2018 Wrap-Up: Our Favorite Podcast Moments
We started the Promo Marketing Podcast this year, and Sean and I have had a great time speaking with people from just about every facet of the promotional products industry. We’ve learned a lot (including how to actually make a podcast, proper mic placement and tasteful soundboard usage), and we hope you have too. It’s…
Read MoreStephen Willworth from SVS Marketing Talks Time Management, Preparation
Unfortunately, we do not have the ability to control time (yet). Until then, the best way to succeed in the face of unwelcome variables is to be prepared for anything, or at least as much as you can. Stephen Willworth, vice president of new…
Read MoreUsing Team Spirit for a Successful Promotion
People love a good bargain. Debbie Davis, account manager for My Corporate Expressions, Houston, remembers one promotion in the form of a stadium giveaway that gave people an opportunity to save some money at a local store. It’s a great combination of team spirit,…
Read MoreProforma Design Management’s George Klare Talks Creativity and Learning Experiences
It’s always fun to flex our creative muscles a bit more than usual. In the promotional products industry, that opportunity arises when clients come to you with a need, but not a fully fleshed-out solution. Whether that creativity means finding the right product, designing an eye-catching imprint or thinking up an effective marketing plan, there’s…
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