Mastercard has been doing some work to revitalize the brand and get the kids really amped up on credit card spending. Last month, Mastercard dropped the text from its logo, switching to a very trendy, minimal design featuring the classic interlocked circles. Rather than subtracting even more from Mastercard’s current brand identity, the company is…
Read MoreAuthor: Brendan Menapace
‘Stranger Things’ Teases Season 3 Through Fictional Restaurant Promo Items
Viral marketing has been a major aspect of advertising since internet usage became widespread. Movies and TV shows have been sneaking things onto websites and social media platforms hinting at new releases, often using a product or message that fans aren’t even aware exists yet. This is the case for the first promo items we’ve…
Read MoreThis Year’s Six-Figure Oscars Gift Bag Includes Cannabis Products, Poop Emoji Plungers
There’s nothing quite like the Academy Awards. We all pick the movies we liked during the year and cheer them on as if they were our favorite sports team. In the same vein, we have our favorite players (actors) we cheer for, and least favorite players we root against. One thing we can all cheer…
Read MoreReusable Water Bottle Trend Update: Camping-Style Bottles Are Coming Back (Also, ‘Gorpcore’ Is a Thing)
Now more than ever, reusable water bottles are a must-have item everywhere we go. But, not all reusable water bottles are created equal. They all serve the same purpose, but there’s a lot more than functionality that goes into whether an end-user likes their water bottle. They’ve become a fashion item of sorts, and trends…
Read MoreApple Came So Close to Putting USB-C on iPhones This Year
Here’s a very timely Valentine’s Day poem for you: Roses are red Iowa State is the Cyclones We’re never going to get USB-C on iPhones This is something we’ve been monitoring for a while. Every time there are rumblings of a new iPhone, we wonder whether Apple will get with the trend (a trend it…
Read MoreHow a Personalized Promo Gift Led to a Million-Dollar Donation
Have you ever seen a person receive a product that immediately made them happy? Well, have you ever seen someone so happy that they pledged to donate an additional million dollars to the foundation that gave them the gift? Don Sanders of Don Sanders Marketing and owner of SellPromoProducts.com has. He gave us the details…
Read MoreDepartment of Labor Eliminates Printing, Screen Printing Jobs From Statistics Database (and What That Means)
The Department of Labor’s Bureau of Labor Statistics announced this month that “printer,” “screen printer” and “support activities for printing” are no longer official jobs as far as far as its concerned. Each year, the DOL lists industries and jobs that become too small or concentrated to be tracked in its Current Employment Statistics database.…
Read MoreLet’s Review Some Democratic Presidential Candidates’ Campaign Merchandise
With the 2020 Presidential Election 21 months away, Democratic hopefuls are (figuratively and literally) throwing their hats into the ring and officially declaring their candidacy for president. As we saw with the 2016 election, campaign merchandise was an integral part of things. Donald Trump’s “Make America Great Again” caps have become an iconic, if divisive,…
Read MoreDisney ‘Let It Go’ Merch Line on Hold After Someone Beat Them to Trademark
If you’ve seen “Frozen” once (or even never saw it at all), you probably know the chorus of “Let It Go.” The song, sung by Idina Menzel’s character Elsa, is probably the most famous on the soundtrack, which makes it even more crazy that Disney likely won’t be able to use the phrase on its…
Read MoreBuzzFeed, Sony and How Not to Use Branded Items (Hint: Not Instead of Payment)
Imagine if your boss came by your desk one day and said, “Hey, just wanted to let you know that you have had the top sales figures for this company for a whole year! Great work! In lieu of your salary, however, I’m going to give you this T-shirt.” You probably wouldn’t accept that, right?…
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