It seems like Soulja Boy has more in common with the likes of Ja Rule than entrepreneurs like Jay-Z, in that he’s really good at making something look nice but not actually delivering the product.
Read MoreAuthor: Brendan Menapace
Branded April Fools’ Jokes: The Good, The Bad and The Lazy
Every year on April Fools’ Day, my grandfather would call me and tell me there was a spot on my shirt or that my shoelaces were untied. He did this from about the age I was old enough to hold the phone until he died when I was in my early 20s. It was a…
Read MoreHeritage Sportswear Could Be Liquidated: Court Filing
News emerged this week that Heritage Sportswear, Hebron, Ohio, could be liquidated soon, but reports were conflicted. The news came from Gildan, one of the brands Heritage Sportswear sells in the promotional channel, which notified investors it expected to take a charge of $19 million to $23 million in the first quarter of 2019 due…
Read MoreReport: Sycamore Partners, Staples’ Private Equity Owner, Wants Out
Bloomberg reported that Sycamore Partners, the private equity firm that bought Staples Inc. in 2017, is now looking to withdraw most of its cash investment through a recapitalization effort, leaving Staples with about $1 billion in additional debt. The firm could also consider an IPO that would allow it to exit the investment altogether…
Read MoreA Small Spanish Soccer Club Is Battling DC Comics Over Bat Logo
If we’ve gleaned one thing from watching the numerous “Batman” films over the years, it’s this: Gotham City stole architecture ideas from Pittsburgh and Chicago, and coming at Batman usually ends with at least one broken bone. While Spanish soccer club Valencia CF didn’t actually come at Batman or DC Comics, it’s defending itself over…
Read MoreTesla’s ‘Merch Madness’ Event Proves Even Employees Really Want Tesla Merchandise
Elon Musk has not only revolutionized the way we look at cars. Through his various companies, he’s done a lot of work to change the way we look at just about everything: space travel, train systems and, yes, promotional items. Musk’s business ventures have brought us promotional “totally not flamethrowers,” surfboards and more, and usually…
Read MoreIs Campaign Merchandise More Important Than Policy?
Campaign merchandise. It’s something we’ve discussed ad nauseum at this point due to our niche subject matter, but it’s actually important! It provides a visual representation of a political candidate’s personal brand and views, and allows others to showcase their beliefs and infer what others’ beliefs are, too. To put it simply, when you see…
Read MoreJordan Peterson’s Lobster Apparel Has Questionable Undertones
Jordan Peterson, the controversial University of Toronto professor and author, has become a public figure beyond his academic background thanks to his YouTube following. His videos touch on topics like political correctness in academia, mandated monogamy, and how never eating vegetables is somehow good for you. He’s been a pariah of sorts in the academic…
Read MoreGeigerBTC Expands Supplier Relations Team
Geiger, Lewiston, Maine, announced that its U.K. distributor GeigerBTC has expanded its team. Laura Brannan has taken on the role of supplier relationship manager at GeigerBTC and will be working closely with Jason Darbyshire, who joined the company as marketing director in 2018. “We have great suppliers who give us amazing support, and with Laura…
Read MoreHow One Distributor’s $1,500 Self-Promo Mailer Led to $200K in Orders
Sometimes you just have to bet on yourself. That can mean taking a stronger approach to your self-promotion, or it could mean having the courage to make a big change in your professional career. Keith Wilson, sales partner…
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