Heritage Sportswear, Hebron, Ohio, announced in an email last week that it will close its doors after 37 years in business. The wholesale apparel supplier will undergo a complete inventory liquidation, and announced that it will drop prices in every category as part of the liquidation. Heritage Sportswear will offer T-shirts, fleece and polo shirts…
Read MoreSince cannabis has become legal in places like Colorado, California and all across Canada, the ongoing debate has been over marketing and advertising. Some cannabis companies have argued that they should be able to advertise their products freely, whether those ads make their way to minors or not, just like alcohol advertisements are ubiquitous across…
Read MoreQuiet. Keep perfectly still. You don’t get a lot of chances to view a moment like this in the wild. Here we have the rare-bourbon hunter in its natural habitat. If you don’t know what you’re looking for, you might not even spot it. That’s because this particular hunter has camouflaged himself perfectly with his…
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Fanatics found itself ranked 25th on CNBC’s Disruptor 50 list, which isn’t incredibly surprising given that it’s become the premier licensed apparel company in the U.S. and beyond, thanks to partnerships with multiple sports leagues. Michael Rubin, CEO of Fanatics parent company Kynetic and co-owner of the Philadelphia 76ers, went on CNBC’s “Squawk Box” to…
Read MoreAnyone who’s eaten at Red Lobster will likely tell you that the highlight of the meal is chowing down on those cheddar biscuits they give you as an appetizer. Those things can ruin even the most powerful appetite, man. Red Lobster seems to be acutely aware of this fact, because it celebrated National Biscuit Day,…
Read MoreDays after the U.S. raised existing tariffs on $200 billion in Chinese goods from 10 percent to 25 percent, President Trump announced that an additional $300 billion in imports from China would soon be subject to 25 percent tariffs. That $500 billion total would represent virtually all of the goods the U.S. imports from China, and includes just about every Chinese-made promotional product imaginable…
Read MoreIf you were in charge of marketing for the “Godzilla” film franchise, you would go big, right? We don’t mean going big as in getting a lot of products. No, sir. We mean “big” quite literally. Thankfully, whoever is running the promotional campaign for the upcoming flick “Godzilla: King of the Monsters” understands how this…
Read MorePresident Trump today followed through on his threat, issued earlier this week, that the U.S. would increase U.S. tariffs to 25 percent on $200 billion worth of Chinese imports. In response, China expressed its “deep regret over the development,” and threatened to retaliate. This type of back-and-forth has been the M.O. of the trade war.…
Read MoreNatural Light and promotional products enthusiasts, have we got news (and better beer recommendations) for you: Natty Light, the low-calorie pilsner from Anheuser-Busch and favorite among college sports tailgaters, is looking for an intern—seemingly a young one based on the language it used in the ad—to do a bunch of marketing tasks, including creating “sick…
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At this point, has a university changed its logo and received positive feedback? You’ve got schools like University of South Florida, which tried to abandon their very-college-sports horned U logo in favor of something you’d see on a bank statement. USF students rightfully freaked out, and the university decided to abandon the logo, eating about…
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