Proforma’s senior leadership team recently met with the Proforma Owner Advisory Council Technology Committee to celebrate exceeding 1,000 users on its new ProVision Business Management System. Proforma’s Owner Advisory Council (OAC) consists of peer-elected Proforma members from across North America. Proforma has invested more than $10 million dollars developing its new proprietary system, and employs…
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It’s been a while since we’ve had a good story for our “Promo History Lesson” series, which is totally still a thing we did not forget about. Today’s story, dear readers, comes from the Cold War-era Space Race, where the U.S. and USSR competed to be the first nation to send human beings to space…
Read MoreYou probably wouldn’t peg a guy like Trent Reznor, the king of intensity behind industrial-rock forefathers Nine Inch Nails, as a guy who loves a good brand collaboration for the sake of e-commerce. But after Reznor collaborated with Marvel on apparel for the movie “Captain Marvel,” it’s not that surprising. His latest is still a…
Read MoreFor professional athletes, a championship trophy is the pinnacle of achievement. In European soccer (football, to them), the highest of high honors is the UEFA Champions League trophy. It’s a tournament that involves the top one to four teams from each of Europe’s professional leagues. In addition to getting to hoist the trophy and walk…
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It’s no secret that a lot of successful sales relationships are built on personal touches and making the effort to show clients that you care. But, in the age where communication is so easy it becomes impersonal, making sure to give your customers a little face time (and making them feel important) can go a…
Read MoreDJ Khaled bundled his new album “Father of Asahd” on Shop.com (via its parent company Market America). Only, instead of offering shirts or wristbands, like many other artists do, he bundled it with energy drinks similar to those 5-Hour Energy shots. Seems fine, right? Then why is Khaled so mad…
Read MoreImagine this: You’re at your friend’s house, and they ask if you want to play some video games. You agree, and they hand you a can of Miller Lite. I mean, that’s great and all, but you were kind of jazzed to throw down in some “Mortal Kombat,” right? Logically, you ask where your controller…
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HUB Promotional Group, Braintree, Mass., announced today that Chris Anderson will become the company’s new CEO on June 14. Anderson, formerly chief operating officer for the company, will fill the role vacated by Joe Fleming following his resignation as CEO. “I am thrilled and humbled by the opportunity to lead HPG,” Anderson said in a…
Read MoreYou’ve likely seen on TV (or even in person, if you’re lucky) what an arena looks like before a playoff match. The chairs are all covered in T-shirts and/or rally towels. Once the seats fill up, those shirts become a sea of screaming fans all in one matching color. It’s an awesome spectacle that adds…
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Nintendo has always been known as one of the driving creative forces in video games. After all, this is the company behind some of the most beloved video game franchises of all time, as well as innovative console technology that’s changed the way we play video games. So, it only makes sense that they’d have…
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