There is a very fine line between a clever and timely commemoration of a noteworthy moment and going too far. In the case of Democratic presidential candidate Kamala Harris, her latest T-shirt release is teetering on that line after her campaign team created a T-shirt that references a rebuttal directed toward Joe Biden during the…
Read MoreAuthor: Brendan Menapace
Promo Company President Sentenced for Price Fixing Scheme
Gennex Media LLC (aka Brandnex.com and PMGOA) pleaded guilty to price fixing in the promotional products industry. The company’s president, Akil Kurji, was sentenced to eight months in custody, a $20,000 fine and three years of supervised release for his part in the scheme following his guilty plea in April. Additionally, Gennex was forced to…
Read MoreBudweiser Promises Can-Shaped Promotional Phone Cases for 1,000 Retweets, Gets 1,600
Brand Twitter is weird. If you’re unfamiliar with the term, it refers to how normal consumer brands have taken to Twitter to bust out millennial-friendly lingo to try to earn young people’s dollars. Remember that whole Steak-Umm weirdness? That’s a perfect example of Brand Twitter. Last week, though, Brand Twitter gave us something sort of…
Read MoreEllio’s Pizza’s ‘Summer of Swag’ Is Here With Retro-Inspired T-shirts, Sunglasses, Beach Balls and More
Nowadays, no matter what product you make, whether it’s apparel, electronics or food, you are an everything company. That means that you can no longer specialize in just one thing anymore. The Amazons and Walmarts of the world made sure of that. Even if you’re a frozen pizza company, you need to make sure your…
Read MoreThis Band’s Promotional Fragrance Will Ruin Your Clothes (On Purpose)
The modern music merchandise game is a game of creativity, co-branding and innovation. Long gone are the days of a T-shirt being enough to complete a band’s merchandise portfolio. The dawn of e-commerce and a saturated music market has forced artists and marketing firms to think outside the boxy T-shirt. Weezer’s Black Market was the…
Read MoreChocolate Packaging Study Has Some Neat Implications for Custom Packaging in Promo
A new study focusing on chocolate packaging has some encouraging results for promo companies looking to provide custom packaging as an upsell for clients. Researchers published a report that found that people had different reactions to the same chocolate depending on its packaging…
Read MoreNew Additions and Old Classics in Promotional Drinkware
Look around you right now. Chances are there’s at least one piece of drinkware within arm’s reach. The chances are even higher that there’s a logo on it. Be it a coffee mug from your trip to San Antonio, your water bottle you got for free when you signed up for the gym, or a…
Read MoreAmazon Is Expanding Printing Capacity for Its Booming On-Demand Apparel and Merchandise Service
Almost exactly one year ago, Amazon expanded its Merch by Amazon print-on-demand service with new items, like PopSockets, to go with the standard assortment of apparel offerings already available. Now, the company is quietly expanding its on-demand printing capabilities at facilities in Pennsylvania and elsewhere…
Read MoreWhy the White Sox Are Defending Themselves After ‘Disco Demolition Night’ Anniversary Promotion
Disco Demolition Night is one of the most infamous events in baseball and American music history. It was the night that the White Sox and a frustrated Chicago rock DJ urged fans to show up to Comiskey Park for a White Sox double-header where the team would blow up a crate of disco records during…
Read MoreUnited Airlines Launched a Superhero-Heavy Promotional Campaign
Everyone is going nuts over the Marvel Cinematic Universe right now, especially now that “Avengers: End Game” has concluded the series’ decade-long story arc. But with video games, films about individual characters and more, people are still very much interested in all things Marvel. United Airlines is getting in on the superhero fun by paying…
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