Delta Apparel, Greenville, S.C., announced that its digital print subsidiary, DTG2Go is opening a new printing facility in Dallas and another in Cranbury, New Jersey. The facilities are set to open this summer, and will focus on DTG2Go’s digital print and fulfillment platform within Delta’s blank garment distribution network. It will also improve customer service…
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Having good posture feels impossible. Sure, you can go to the chiropractor or take yoga classes as often as you want, but it seems like the slumps always win. If you feel like you’ve tried everything to open up those shoulders and straighten that spine,…
Read MoreIt can be difficult to form a cohesive and consistent marketing campaign when you don’t even know what name your client is going by. Let’s say a client used to be known as the Ahwahnee Hotel, but then for a bit was legally obligated to change its name. It still wanted to buy promotional products…
Read MoreThe music industry is in a weird place right now. In the past, it was simple. Artists make albums, people buy those albums at the record store, then go see the artists in concert and buy merchandise while they’re there. Things aren’t so simple anymore, and it’s forced artists to rethink the way they market…
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When you think of movie studios, you probably think of the giants like Disney, Universal, 20th Century Fox and Paramount. Those are the ones churning out the giant blockbusters and opening insane theme parks. But movie buffs are probably familiar with A24, the studio quietly producing some of the most critically acclaimed indie flicks of…
Read More“Stranger Things” has wielded the power of nostalgia so well that even kids who weren’t yet born in the ’90s, let alone remember the 1980s, are getting all amped up on ’80s music and technology. Keeping with that trend, Netflix and T-Mobile are celebrating the kick-off of the show’s third season by raffling off a…
Read MoreThe promotional campaign for “Spider-Man: Far from Home” has smashed previous film promo records, reaching a jaw-dropping total value of $288 million. That figure accounts for TV spots, publicity stunts, in-person activations and more, including some creative and cutting edge promotional products campaigns, such as augmented reality-integrated Papa John’s pizza boxes and Spider-Man themed hospitality…
Read MoreIt’d be weird for a company to say they don’t want you to buy their merchandise. On the surface, a video game developer CD Projekt telling fans to avoid buying promotional apparel online seems counterproductive to their mission, but really it’s trying to protect its customers from scams while looking out for its own future…
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You probably remember the scene in “Spaceballs” where Mel Brooks’ character tells us that “it’s all about the merchandising!” What you might not know is that, ironically, all of that merchandise never saw the light of day, thanks to an agreement Brooks made with George Lucas.
Read MoreIf you’ve been anywhere on the internet today, you’ve likely seen that Nike is pulling a new July 4 shoe design after Colin Kaepernick pointed out that some people might find the “Betsy Ross Flag” design offensive. Reaction from both sides of the political spectrum has been, predictably, intense, but it’s a good excuse to revisit the debate over how the American flag is used in branding…
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