It’s the most wonderful time of the year, folks. At least it is for shark fans. Selachophobes are probably wise to stay away from the Discovery Channel for the next few days. That’s right. It’s Shark Week. And to celebrate the most celebrated educational television event of the year, Discovery Channel teamed up with an…
Read MoreAuthor: Brendan Menapace
Tokyo 2020 Medals Are Made From Recycled Cell Phones
The Tokyo Olympics in 2020 are noteworthy for their addition of sports like skateboarding, but that’s not the only innovation. The medals given to winning athletes will be made from recycled electronics like cell phones. https://twitter.com/viceasia/status/1155806427589619712 Competition medals are hardly just chunks of gold, silver and bronze. The last Summer Olympics, held in Rio de…
Read MoreThis Guy Made T-shirts for Charity After Finding an In-N-Out Burger in New York
Did you hear about the mysterious case of a perfectly preserved In-N-Out burger that suddenly appeared on the streets of Queens? This isn’t the set-up of a bad joke. It really was a puzzling event that had the internet lit up with conspiracy theories ranging from art instillations, viral marketing and a few East Coast…
Read MoreHow Removing a Sponsor Logo From a Jersey Turned Out to Be a Genius Marketing Move
The most sought-after sponsorship in English soccer (read: “football”) might just be the company that is removing its logo from all apparel. For the uninformed, European soccer clubs have at least one shirt sponsor that takes up prime real estate on the front of their jerseys. Some teams in less lucrative leagues look like NASCAR…
Read MoreQCA Launches Certification Program For Distributors And Decorators
Quality Certification Alliance (QCA), Chicago, has expanded its services for distributors and apparel decorators by introducing a certification program. This builds upon the existing Advocacy Council, and allows distributors and decorators to further their commitment to brand safety and responsible sourcing. “Today, large companies are interested in vendors who not only understand the importance of…
Read MoreBud Light Joins Area 51 Hype With Possible New Branding
If you’re not aware by now, there’s a meme that’s spread across the world about storming Area 51 to finally free the aliens that the U.S. government has supposedly been hiding from us for decades. It’s a plan that’s destined to fail, and if anyone tries anything near the site, they would be in some…
Read MoreHanesBrands Earns Corporate Social Responsibility Award for Supporting At-Risk Youth in El Salvador
HanesBrands, Winston-Salem, N.C., has earned the CSR Footprint social impact award for supporting at-risk youth in El Salvador. As part of Hanes’ 10-year partnership with nonprofit Glasswing International, the company has donated more than $1.2 million to help upgrade schools’ infrastructure and aesthetics; offer after-school educational, athletic and artistic activities; and provide continuing training and…
Read MoreCongresswomen’s ‘Squad’ T-shirt Fundraiser and the New Face of Political Merchandise
The quartet made up of Rep. Alexandria Ocasio-Cortez, Rep. Ayanna Pressley, Rep. Ilhan Omar and Rep. Rashida Tlaib started fundraising as a unit via T-shirt sales. The partnership plays on their nickname of “The Squad”…
Read MoreWhere Have All the Truckers Gone?
Depending on who you ask, there’s either a critical shortage of truck drivers or nothing to see here. Where does that leave promo businesses—and what can the industry do to guard against emerging issues and a changing ground-shipping landscape?…
Read MoreGoogle Sends Couple Branded Merch (Including a Onesie) After They Name Their Son ‘Google’
After an Indonesian couple named their new baby after the company, Google reach out to congratulation them and offer a little gift. “They expressed congratulations and wished that the baby Google could grow up to be a helpful and useful person to many others,” the baby’s mother told Newser. In addition to the well wishes, baby Google received a branded onesie…
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