It’s rare to have everything go according to plan. One mark of a professional is the ability to handle issues as they come and reach an end result as close to the original vision as possible. Here’s how Mike Button, senior account executive for Tricor Brand Communications, worked through some hiccups in the art process to achieve what he thought was a successful and long-lasting promotion…
Read MoreToday, China announced that it would increase tariffs on $75 billion of U.S. products in the latest edition of the constant tug-of-war between the two countries. In response, President Trump took to Twitter to demand that U.S. businesses “immediately start looking for an alternative to China,” and bring their manufacturing back stateside…
Read More
After an astonishing run that culminated in the Toronto Raptors’ first NBA Championship, Kawhi Leonard has solidified himself as one of the biggest stars in the NBA, if not all of professional sports. But it’s after demonstrating some charitable good will in his new (old) home of Los Angeles that he’s solidified himself as one…
Read MoreFor a kid playing baseball, just making it to the Little League World Series in Williamsport, Pa., is a dream come true. Getting to play in front of a national stage is something the kids will always remember, whether they continue their baseball careers into adulthood or not. The only way to make the event…
Read MoreWashington State fans have flown their school’s flag at College Gameday broadcasts every week since October of 2013. But, thanks to some rules at Disney World prohibiting flags, banners, signs and other items, that 16-year streak might come to a screeching halt…
Read MoreYou’d think that a band’s goal would be to make as many T-shirts as humanly possible in the hope that more fans become walking advertisements. But, British indie rockers the 1975 are trading in maximalist marketing for environmental conservation, even if it’s at the expense of their own merchandising efforts. The band, which recently recorded…
Read MoreDo you remember the mean kids in school who started a trend, and then—once everyone else was on the bandwagon—abandoned it immediately and made fun of everyone else still doing it, as if they hadn’t been into it in the first place? That’s kind of what McDonald’s is doing right now, and the trend is…
Read MoreThe old adage dictates that snitches get stitches. Ring, the home security company recently purchased by Amazon, was reportedly trying to change that saying to “snitches get swag.” The incentive program, which was laid out two years ago in a company presentation, would give users the chance to earn branded merchandise in exchange for reporting…
Read More
Every year, we look forward to combing through the Inc. 5000 list to see which of our friends in the promotional products industry made it among the esteemed ranks. This year, more than 60 companies related to promotional products made the list. That’s a pretty impressive chunk.
Read More
Bensussen Deutsch & Associates LLC (BDA) announced today that it has entered an agreement to acquire BrandVia, San Jose, Calif. “BrandVia has long been recognized as an innovative company with great people and great clients,” Jay Deutsch, co-founder and CEO of BDA, said in a press release. “They’ve built a tremendous culture of customer service…
Read More