Gary Dials, e-commerce manager at Shumsky, Dayton, Ohio, earned the certification of Certified Advertising Specialist (CAS) administered by Promotional Products Association International (PPAI). CAS is one of the promotional products industry’s premier professional designations. Individuals with a PPAI certification are industry…
Read MoreRumors swirled around that the custom-engraved pens Speaker Nancy Pelosi used to sign the articles of impeachment cost as much as $450,000. Those theories were debunked quickly, including by the manufacturer of the pens, who has engraved pens for the president, too.
Read MoreAfter putting itself in the hotseat over a questionable advertisement during the holiday season, the fitness company Peloton is doing a little bit of backpedaling, so to speak. (We promise this will be the only pun in this story.) Despite the commercial backlash, Peloton has become one of the biggest names in the sort of “luxury…
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In his presentation “Eliminate the Ow! For Customers,” customer service expert Russ Dantu, owner of Synergy Solutions, guided distributors through hands-on exercises to eliminate pain points from their sales process and make their business more…
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Keeping up with fashion trends is a losing battle. It seems like by the time we are finally aware and accepting of a trend and adopt it into our own wardrobes, the fashion world has moved on, leaving us in the late-to-the-party dust. Keeping your finger on the pulse of the style world and acting…
Read MoreWe (Brendan) still haven’t seen “Uncut Gems,” but we’ve enjoyed pretty much every other Adam Sandler movie where he breaks out of his fart joke bubble and moves into drama territory under the tutelage of some legacy studio or director. He’s teamed up with A24 for “Uncut Gems,” which we previously reported hosted a cool…
Read MoreMastercard is still unveiling a multi-sensory branding campaign. In September it released a “brand flavor” in the form of promotional macarons, and this week at the CES show in Vegas it unveiled the next form of its branding: Mastercard’s first musical single. The “sonic brand” will be incorporated into just about every media form related…
Read MoreThe latest marker in Baby Yoda merchandise history utilizes the custom, on-demand merchandise capabilities Disney recently introduced for its online store. Through a partnership with Zazzle, Disney is allowing fans to customize their own Baby Yoda apparel and footwear. The Shop Disney site allows you to resize the design, choose what item you want it on (raglan, basic tee, hoodie, etc.) and…
Read MorePopSockets have taken over the smartphone accessories world. They’re such a simple but brilliant solution to the problem of dropping increasingly-expensive phones. They work for every smartphone on the market, and the company has even formed partnerships with the likes of Apple for official PopSocket-integrated cases. Another major trend in smartphone accessories is wireless charging.…
Read MoreLet’s say your favorite team has been throwing around a sort of unofficial motto for the season that’s become a rallying cry of sorts. It’s fun. It’s something every fan can feel a part of. But what if you wanted to be an even bigger part of the team and its identity? Would you trademark that phrase in an attempt to sort of extort the team into working with you? One Las Vegas apparel maker thought that was the best course of action…
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