How about that Super Bowl, huh? Our boy Andy Reid finally got his ring, it was a thrilling comeback, the halftime show was a lot of fun, Tom Brady was minimally involved in the broadcast and the game was over in time to get a good night’s sleep. What more could you possibly ask for?…
Read MoreAuthor: Brendan Menapace
Bill Could Jeopardize Independent Contractor Status in U.S.
A bill proposed in the U.S. House of Representatives could change the way promotional products professionals who classify themselves as independent contractors do business. H.R. 2474 reworks the National Labor Relations Act to eliminate independent contractors as a classification of employee, stating that all workers in the U.S. are employees of their organization unless they…
Read MoreDutch Soccer Team PSV Eindhoven Adopts 13-Line Shirt Sponsor
Soccer fans are used to seeing logos on their teams’ jerseys. Some are better than others, depending on whether the sponsor has a clause in their contract that allows the team to match their color scheme. Heck, some sponsors are even “unsponsoring” the shirt. Basketball fans are warming up to the idea, with the little…
Read MoreFlorida Brewery Puts Shelter Dogs on Beer Cans for Adoption Event
A Bradenton, Fla., brewery produced a special run of beer can labels to help local shelter dogs find homes. Motorworks Brewing partnered with Manatee County Animal Services for a run of its Cruiser lager, and each can will feature a photo of a dog in the shelter who is up for adoption. “To commemorate the…
Read MoreHow to Balance Several High-Profile Components for a Successful Promo
Molly Ginish Nazzarro, president of Imagery Impressions, Scottsdale, Ariz., remembers one such job, which involved a whole lot of T-shirts and coordination with a department store, a famous magazine, a major automotive brand and more. To say it was a lot would be an understatement…
Read More‘Space Jam 2’ Jerseys Get a Serious Nike Upgrade
Everybody get up, it’s time to buy stuff. “Space Jam 2,” the long-awaited sequel to one of the biggest nostalgia vehicles of the modern era, is right around the corner. And, thanks to Nike, both the Tune Squad and the MonStars are getting some serious uniform upgrades…
Read MoreEnvironmentalism, Election Years and the Expo: A Q&A With PPAI President and CEO Paul Bellantone
Every year at the PPAI Expo in Las Vegas, PPAI president and CEO Paul Bellantone has been kind enough to sit down with us, typically on the final day of the event, and give us some insight into how he’s feeling at the…
Read MoreVistaprint Study Ranks Most Memorable Logos and Looks at How We Interact With Them
Let’s do a quick mental exercise. Close your eyes. OK, maybe don’t close your eyes so you can keep reading. Keep your eyes open, but picture a few brand logos. They can be any company you know. Got a few in mind? Chances are, they’re among the top ranking logos on this list compiled by…
Read MoreCoca-Cola Says It Won’t Shift Away from Plastic Bottles
At a time where more and more people and businesses are looking at single-use plastics and saying, “You know what, maybe we should find more environmentally friendly options,” Coca-Cola is looking at its plastic bottles and saying, “Nah. We’re going to keep using these.” Coca-Cola’s head of sustainability Bea Perez said at the World Economic…
Read MoreHow Positive Relationships Saved One Distributor’s Promo Campaign
When things didn’t work out as originally planned for Rachel Minogue, senior account executive at Monarch and Company, she relied on her positive relationships with her supplier partners and delivered something that the client loved in the end.
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