With its theme parks shut down, Disney has had to go online-only for merch sales. That can present a challenge in itself, as the demand for limited edition merch could cause servers to freeze up like a dead Tauntaun on Hoth. Thankfully, Disney planned ahead by creating a “virtual waiting room” for shoppers to wait until its their turn to buy “Star Wars Day” merch…
Read MoreAuthor: Brendan Menapace
While Trump Campaign Uses Quarantine for Merch Ideas, Biden Campaign Store Sits Idle
The Trump Campaign has been actively marketing branded merchandise that specifically appeals to people under quarantine and stay-at-home orders, and in March spent more on merch than in any month since September 2016. The Biden for President campaign store, on the other hand, has not been fulfilling orders…
Read MoreGildan Might Make Its Face Mask Production Permanent
After adding production of face masks and gowns for health care workers during the COVID-19 pandemic, Gildan Activewear said that it’s considering making this facet of its business permanent, even after the stay-at-home orders relax and things regain relative normalcy…
Read MoreAIA Corporation Appoints Nancy K. Schmidt as New CEO
AIA Corporation, Appleton, Wis., announced today that it’s board of directors has selected Nancy Schmidt as the company’s new CEO. Schmidt, a two-year veteran of AIA who most recently served as chief financial officer, is the first female CEO in AIA history…
Read MoreSan Francisco Bag Supplier Timbuk2 Turns Sports Team Tees Into Face Masks
Timbuk2, the San Francisco-based maker of bags and backpacks, is using T-shirts donated from local sports teams to create face masks for Bay Area organizations. The company teamed up with NBC Sports Bay Area, which helped set up T-shirt donations from the 49ers, Sharks, Warriors, Giants, Earthquakes and Kings…
Read MoreSurprise, Surprise: Supreme T-shirt for COVID-19 Relief Falls Victim to Resellers
Supreme partnered with artist Takashi Murakami for a T-shirt, and is donating all profits of the collaboration to HELP USA, an organization battling homelessness during COVID-19. But, since Supreme is also the biggest name in the streetwear resale world right now, the items ostensibly created to battle a real issue are being sold on resale sites…
Read MoreIn Absence of Live Sports, E-Sports (and E-Sports Merchandise) Is Thriving
Live sports remain on an indefinite hiatus, and there’s no real definitive light at the end of the tunnel quite yet. One competition has thrived under the COVID-19 lockdown, though: e-sports. Since this is basically the extent of team sports right now, experts believe that the demand for e-sports merchandise, like apparel, is growing…
Read MoreFanatics Sends 15,000 Face Masks Made From Indians Jerseys to Cleveland Clinic
A few weeks ago, Fanatics stopped producing MLB jerseys and shifted production to masks and gowns, made from Phillies and Yankees uniform material, for medical professionals in the surrounding area. Now, the company is donating 15,000 masks made from material originally used for Cleveland Indians uniforms…
Read MoreThe NFL Is Sending Every First-Round Draft Prospect a Hat and Jersey From All 32 Teams
This year’s NFL draft is going to be a little different, but one thing will remain relatively close to normal: The players will still get to toss on a baseball cap with their new team’s logo once they get drafted. For this year’s purely digital draft, players will have to sift through a box containing 32 hats and 32 jerseys for the right ones when their name is called…
Read MorePopeyes’ New Merch/Meal Bundle Benefits New Orleans Food Banks
When customers across the U.S. order Popeyes’ new NOLA Strong Meal, they’ll receive a family-sized food order as well as a branded T-shirt and hat, with all proceeds directly benefiting New Orleans families in need during the COVID-19 pandemic. If you’re not hungry, you can still support the cause and get some branded gear on the Popeyes web store…
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