Usually around this time we’re reporting on which MLB teams have the best or most creative promotional giveaways scheduled for the rest of the year. The NHL and NBA seasons would also be winding down, so we’d probably have a few stories about big-time playoff giveaways. But, owing to the current circumstances, we’re left to talk about what could have been…
Read MoreAuthor: Brendan Menapace
Lady Gaga Is Using a Pink Branded Jockstrap to Merchandise-Bundle Her Way to a No. 1 Album
As she gets ready to release her new album “Chromatica” on May 29, Lady Gaga is going the route of many artists before her by introducing a merch tie-in to increase her chances of debuting at No. 1. Where she’s diverged from the pack is the product itself. In true Gaga fashion, she’s pairing her new album with pink underwear. A jockstrap and a thong, to be specific…
Read MoreDo You Want This $1,300 ‘Joker’ Statue With Tailored Suit?
Despite the fact that it’s six months old at this point, people are still talking about “Joker.” I mean it makes some sense. It did make a boatload of money and win some Oscars, and it was polarizing to say the very least. But aren’t just talking about it—they’re still buying merchandise for it. And…
Read MoreCutting Edge: The Difference Between a Successful Tech Promotion and a Dud
When you’re working with tech items in promo, you can’t just chase every shiny thing that makes a momentary splash on the internet. A lot of tech items are expensive, so you’d be putting your customers in a bad spot if they bought a product no one wants by the time people receive it…
Read MoreThis Data-Driven T-shirt Is a Big Step for Wearable Tech in Health
Wearable technology plays a key role in the development of health care advancements. It has the ability to track vitals, transmit information to medical professionals and provide data during emergencies. There have been stories of items like Fitbit bracelets literally saving people’s lives. For a lot of medical issues, time is of the essence, so…
Read MoreJapan Is Closing Some Tokyo 2020 Merch Stores, But the Postponed Games Will Still Yield Huge Merch Sales
The Tokyo Olympics, originally slated for this summer, were postponed until next summer due to the coronavirus. Given the sort of last-minute nature of the announcement, officials in Japan had already cranked out a huge supply of Tokyo 2020 merchandise. What happens to it now?…
Read MoreBritons Are Repping the U.K.’s National Health Service Through NHS Branded Apparel
As a sign of appreciation during the fight against COVID-19 in the U.K., Britons have been literally applauding their National Health Service workers every day. Goodwill toward the NHS has also translated into a boom in branded apparel featuring the organization’s logo…
Read MoreMcDonald’s and Heinz Are Giving Out Branded Puzzles on Instagram (and One Is Really Hard)
Despite living in a time where we have just about every movie ever made available at the click of a button, access to all of our friends and loved ones via video chat, and more advanced video games than the creators of Pong could ever have imagined, puzzles have been the star of quarantine. Brands are realizing that…
Read MoreResearchers Develop Textile That Adapts to External Temperature
According to Science Daily, researchers believe they’ve developed a textile garment that could adapt to temperature, cooling the wearer in the summer and warming them up in the winter. It could also help them potentially save some money on their air conditioning bill…
Read MoreNew Restrictions Could Hurt Hand Sanitizer Supply Even More
The Trump Administration’s recent move to tighten regulations on some hand sanitizer ingredients could potentially gum up the supply process at a crucial time, and create a prolonged stocking issue within the promotional products industry and beyond…
Read More