The nationwide tour Dave’s Killer Bread planned around National Grilling Day on July 22 didn’t happen, but the company went online to encourage people to sign up for its “Toaster Talk” newsletter. From there, the company sent a call-to-action to register to receive a free hamburger bun kit packaged in a printed box. The results were pretty spectacular…
Read MoreAuthor: Brendan Menapace
Etsy, Amazon and eBay Remove Proud Boys Apparel, Merchandise
Last week, we reported that Fred Perry had stopped selling one of its iconic polo shirts after the design was co-opted by the far-right extremist group known as the Proud Boys. This week, various e-commerce sites have taken action to limit the spread of the group’s message by removing Proud Boys apparel and merchandise from their online shelves…
Read MoreFashion Designers Debut ‘Waist-Up’ Apparel for Our Video Call World
Donald Duck, rejoice: They’re finally making clothing for people who are only concerned with what they look like from the waist up! OK, this has more to do with the fact that everyone is “dressing up” (more like dressing waist-up) for Zoom calls and video meetings while they work from home, but fashion designers have been showcasing designs that allow for fancy tops and more relaxed bottoms…
Read MorePGA Tour Event Sells Merchandise to Benefit COVID Relief
One of the big draws of a PGA Tour event is the merchandise tent. They don’t always have that allure and exclusivity of The Masters, but getting something like a shirt, hat or golf equipment is a fun way of saying “I was there,” especially if the Tour makes a stop nearby. Right now, golfers…
Read MoreWhite House Gift Shop Introduces ‘Donald J. Trump Defeats COVID’ Commemorative Coin
Following President Trump’s positive COVID-19 diagnosis, subsequent hospital stay and reported release, the White House Gift Shop has added an item called “Historic Moments in History Coin” that commemorates “President Donald J. Trump [defeating] COVID with icons of his entire first term.” The first 1,500 people who buy the $100 coin will also receive a “Presidential Blue PPE mask”…
Read MoreDos Equis’ ‘Seis-Foot Cooler’ Returns as Part of Home Tailgating Kit
Remember that six-foot cooler that Dos Equis released so we could all still enjoy each others’ company at a backyard cookout but maintain social distancing? A lot of people might tell you that Labor Day is the end of cookout season, but Dos Equis is making an effort to “save our Saturdays” by re-releasing the Seis-foot cooler and introducing a few more fun products…
Read MoreDairy Queen and Hidden Valley Celebrate Partnership With Creative Promo Collection
To spread the word about the new addition of Hidden Valley Ranch to its chicken strips and salad options, Dairy Queen dropped a line of branded merchandise that includes a cornhole board, a 1,000-piece puzzle, a paint-by-numbers kit and a cross-stitch kit. While not billed as such, the collection is clearly designed with the stay-at-home crowd in mind…
Read MoreMcDonald’s Wants You to Wear Your Birthday Suit With Its Latest Branded Merch Launch
I know we said McDonald’s wants you to wear your “birthday suit,” but we have to remind you (as your attorneys) not to show up to McDonald’s in the nude. This is just a clever turn of phrase on McDonald’s behalf. The fast food restaurant released a loungewear set to celebrate the the McFlurry’s 25th anniversary from home, and it sold out in an hour…
Read MoreMore Virtual Trade Shows and Events Are Sending Promotional Products and Gift Packages Directly to Attendees
More and more events are figuring out that promotional products remain a key part of their strategy—and figuring out how to deliver them to virtual attendees. Crain’s New York Business just ran a story on it, namedropping a whole bunch of events that are going this route, including the New York City Wine & Food Festival and New York Comic Con, both happening virtually in October…
Read MoreTravis Scott Sued Over Promotional Product That Allegedly Ripped Off Video Game Company’s Joystick Design
After rap mega-star Travis Scott held a “virtual concert” for fans in Fortnite, his creative team was looking for a way to promote it with merchandise. Naturally, being that it was on a video game, the idea of branded thumbsticks—little pads for customizing a controller’s joysticks—made sense. But gaming equipment company KontrolFreek is now saying that Scott and his label Cactus Jack stole the design…
Read More