Start-Up Creates Fully Biodegradable Plastic Water Bottle

Cove, a California-based company, received financial backing to create a water bottle made entirely from biodegradable materials, including the cap, label and adhesives. The product is set for a small launch in December, and a wider release in stores in January, according to the Philadelphia Inquirer…

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Delta Apparel Introduces New On-Demand Digital Print Program

Delta Apparel, Greenville, S.C., announced the opening of its first ‘On Demand DC,’ fulfillment program, expanding its digital print business. Through the program, Delta will open its ninth DTG2Go business, integrated with apparel retailer Hot Topic’s Nashville distribution center. This will reduce Hot Topic’s shipping costs and give it the opportunity to increase its use…

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H&M Turns Old T-shirts Into Sweaters and Blankets In Store

Apparel recycling is getting more advanced by the day, and fast fashion brands like H&M are doing their bit to repair their reputation for selling cheap, short-lived apparel destined for a landfill. Some H&M locations in Stockholm are now going to have an in-store apparel…

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Nintendo Takes Legal Action Against TikTok Adult-Content Streamer Making ‘Pokemon’ Branded Apparel

Nintendo has issued a cease and desist order against a TikTok user that it feels is not only improperly using its intellectual property, but using it in a way that doesn’t align with its family-friendly reputation. Nintendo reached out to the TikTok creator formerly known as Pokeprincxss, who was selling merchandise featuring her own Nintendo-influenced name and pictures of Pokemon…

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Kanye’s 2020 Presidential Merchandise Is Expensive, Possibly Plagiarized and a Lesson for Future Candidates

It’s hard to take Kanye West’s presidential run as seriously as he seems to. He’s not even on the ballot in some states, and this always seemed like more of a branding opportunity than an actual attempt to land in the Oval Office. But, of course, Kanye still dropped official campaign merchandise. And, on brand for Kanye, it’s much more streetwear drop than traditional campaign merch…

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‘NBA 2K21’ Includes Disney-Specific In-Game Merchandise

To the surprise of absolutely no one, Disney is capitalizing on hosting the NBA this season by inserting Disney-branded apparel into “NBA 2K21.” It seems like gratuitous branding at first, but it’s just attention to detail, since this year’s NBA season was unlike any other. Disney knows a thing or two about attention to detail, especially when it comes to video game merchandise tie-ins…

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Canada Plans National Single-Use Plastic Ban by 2021, Trade Groups Claim USMCA Foul

The Canadian government recently unveiled its plan to ban single-use plastics on a national level. The legislation, which includes a ban on single-use grocery checkout bags, straws, stir sticks, six-pack rings, plastic cutlery and food takeout containers from “hard-to-recycle plastics,” is set to go into effect by the end of 2021, Environmental Minister Jonathan Wilkinson said…

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Biden Campaign Launches Branded Fly Swatter After VP Debate Moment, Sells Out Immediately

The Biden Campaign wasted no time at all creating a branded fly swatter after a fly landed on Vice President Mike Pence’s head for a moment during the debate last night. By the time we saw that the “Truth Over Flies Fly Swatter” existed, it was already too late. The campaign sold 15,000 by midnight, and 35,000 altogether. For better or for worse, this is the current state of political merchandising…

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