Allbirds, the company known for its minimalist, sustainably made footwear, introduced its first line of apparel. In doing so, the retailer is making a huge statement about eco-friendly capabilities and the future of fits. The company’s initial launch features non-gendered items, including a T-shirt made from the shells of marine life…
Read MoreAuthor: Brendan Menapace
South Dakota Governor Pulls Hoodie From Campaign Store for Minor Legal Offense
South Dakota Gov. Kristi Noem had to remove a sweatshirt from her reelection campaign store due to the fact that it broke the law. The item, a zip-up hoodie with the state’s seal on the front, technically broke South Dakota law by using the state seal without “specific authorization from the secretary of state.” This, according to KOTA, “is a Class 1 misdemeanor”…
Read MoreHow One Distributor’s Small-Business Promo Campaign Used Multiple Products and Channels to Engage Audiences
Small businesses are the lifeblood of the community. Today, when all it takes to buy online is a click of a button, it can be easy to forget about the mom-and-pop businesses around the corner. But Sarah Barr, owner of Konhaus Print & Marketing, Camp Hill, Pa., turned a way to showcase local businesses into a fun game, and even managed to do some self-promotion in the process…
Read MoreThe Future of Packaging Is Recycled and Eco-Friendly
The world is moving toward a more eco-friendly future. We’re biking more, we’re limiting our single-use items like water bottles and bags, and packaging has become more minimal and constructed with more eco-friendly materials. It’s something we noticed at the 2020 PPAI Expo—a major shift toward sustainable material like paper and other recycled/recyclable materials, and…
Read MoreWhat Campaign Merchandise Is Allowed At Polling Places? (Spoiler: Not Much)
A combination of the e-commerce world of today and arguably the most contentious presidential campaign in modern history has created a team sports atmosphere regarding campaign merchandise. One place American voters can’t show that kind of support, though, is the actual polling place—in most cases, anyway…
Read MoreDo You Miss Air Travel? Qantas Is Selling Amenities Usually Reserved for First-Class Flyers
Like all industries right now, the air travel industry is finding ways to adapt. Some airlines are offering “flights to nowhere,” while others are giving away packaged food usually reserved for flights. Australian airline Qantas saw an opportunity in the very at-home lifestyle people are living right now, and started selling the branded pajamas usually reserved for first-class passengers…
Read MoreMucinex’s ‘Sickwear’ Branded Apparel Line Is Designed to Make You Feel Better
We all have comfy clothes we turn to when we don’t feel well, like an especially soft hoodie or a favorite pair of sweatpants. Mucinex is trying to do more to make sick people feel better by introducing a line of “Sickwear,” stylish designer apparel pieces that help you feel better and look great. The…
Read MoreHormel Foods Is Giving Away Bacon-Scented Face Masks
We’re surprised it took this long: Hormel Foods is giving away bacon-scented masks. Each request will be met with a donation of one meal to Feeding America, too. The mask is a two-ply multi-fiber cloth mask “to keep the delicious smell of bacon always wrapped around your nose and mouth.” There’s also an immersive branding campaign…
Read MoreMcDonald’s Is Back With Another Celebrity Meal/Merch Tie-In, and It’s Expensive as Heck
After we all got done telling them Cactus Jack sent us for the Travis Scott meal (and subsequent insane merchandise drop), McDonald’s teamed up with J Balvin for another branded meal and merchandise tie-in. And it’s not like this was an item or two. There’s an entire merchandise shop that includes, like, a zillion items…
Read MoreTeespring Adds ‘Digital Merchandise’ to Its Product Offering for Online Content Creators
Following up on its moves to give TikTok and YouTube creators ways to sell merchandise directly in-app, Teespring is now giving online content creators the option of selling “digital merchandise.” It’s an interesting twist for a company that built itself on T-shirts to now deal with digital products like filters, digital planners and other social-media ready “items”…
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