Justin Lawrence, Amy Baker and Rich Santo discussed how they pursued new product categories and sales verticals after the pandemic hit, and also how the community aspect of the industry helped them achieve growth, even when the cards were stacked against them…
Read MoreAuthor: Brendan Menapace
Fanatics, Postmates Team Up to Deliver LA Rams Gear Directly to Fans Unable to Attend Game In Person
Fanatics partnered with Postmates to deliver Los Angeles Rams apparel before the team’s first Monday Night Football game this week. According to SportBusiness, fans could select products from a curated assortment of Rams gear, including jerseys, sweatshirts, T-shirts, hats and more, and have them delivered from 10 a.m. through kickoff that night…
Read MoreTikTok Is Going Nuts Over This Pen
The biggest TikTok sensation right now is a pen. Specifically, a Sharpie pen that has more than a million TikTok users obsessed with the smooth gel ink and comfortable grip. TikTok user Jackie Brown recently posted a video of herself hunting for the pen that “glides across paper like Kristi Yamaguchi used to on ice.”…
Read MoreChipotle’s New Branded T-shirt Has a Logo-Shaped QR Code That Helps Register Voters
QR codes have been around for a while, but they seem to have exploded in use during the pandemic. Suddenly, everyone is now an expert in scanning QR codes to access restaurant menus. And, thanks to a brilliant new T-shirt from Chipotle, they’re now experts in voter registration, too…
Read MoreBurger King Introduces Face Masks With Food Orders Printed on Them, Terrifying Mirror Promotion
Burger King Belgium recently tackled two issues—spread of COVID and poor communication—with a line of face masks. A total of 250 lucky customers received a branded mask with their menu item of choice printed across the front. In two other countries, the chain also introduced a terrifying in-store promotion involving the ghost of Ronald McDonald…
Read MoreAtari’s Immersive Video Game Hotel Is Coming to Vegas in 2022, But It’s Already Selling Branded Merchandise
Atari is already selling merchandise for its Atari Hotel, opening in Las Vegas in 2022. Also, the video game company promises a branded experience that starts before check-in and lasts after check-out. These kinds of ventures bring practically limitless opportunities for printed and promotional products, so it’ll be interesting to see what Atari cooks up…
Read MoreCan You Wear a MAGA Hat to the Polls? Rules Vary for Non-Candidate-Specific Merchandise
Electioneering laws prevent people from wearing hats, buttons or shirts with candidates’ names on them at the polls. In some states, you also can’t wear anything regarding ballot issues, either. But, in states like California and New York, you can still wear political slogans as long as they don’t have the candidates’ name on them…
Read MoreStreetwear Brand Chinatown Market Sold Out of a T-shirt That Won’t Even Fit Stuffed Animals
Streetwear brand Chinatown Market is testing just how committed to the brand its fans are by making a T-shirt that is so small it could maybe fit a stuffed animal (depending on the size of the stuffed animal). It all started on Instagram, when the meme page @dubstep4dads messaged Chinatown Market to ask for a free shirt…
Read MoreBurger King’s New Reusable Packaging for Burgers and Drinks Is Pretty Groundbreaking
Burger King is trying out reusable packaging at a few locations next year through a partnership with the Loop platform. Loop is a collective effort from companies like Procter & Gamble, Nestle, Unilever, PepsiCo and more to limit waste by offering products in reusable packaging. Customers in Tokyo, Portland and New York will get to…
Read MorePopSockets Confirms It Is Developing Products for MagSafe iPhone Technology
PopSockets confirmed that it is developing products that will work with the iPhone 12’s MagSafe capabilities, meaning the grips will no longer need an adhesive backing. Interestingly, the company clarified to TechCrunch that it “did not confirm it’s Making PopGrips, specifically”…
Read More