The King of Beers is dubbing itself the King of Leftovers this year, thanks to a branded storage container that includes a combination lock so people can guard their leftovers like whatever was in that glowing briefcase in “Pulp Fiction.” Also, for the actual Turkey Day, Budweiser is releasing a branded turkey stand complete with a beer can…
Read MoreAuthor: Brendan Menapace
VF Corp Buys Supreme for $2.1 Billion, Opens Door to Future Licensing
VF Corp, the parent company of The North Face, Vans, Timberland, JanSport, Dickies and more, has purchased Supreme for more than $2.1 billion. This is interesting not just because it’s a huge acquisition, but also because of the branding implications…
Read MoreHow a Basic Film Studio Branded Hat Became a Hyped-Up Style Grail
A branded hat from Elara Pictures, an independent studio founded and run by a group of filmmakers that includes the Safdie Brothers, has gotten a boost from big names like Timothée Chalamet, Pete Davidson and Emily Ratajkowski…
Read MoreWhataburger Is Getting Festive With Holiday Collection, Ugly Sweater
Whataburger fans have another merchandise option to go crazy over, just in time for the holiday season. The Texan burger chain just released a full line of holiday-themed products like socks, scarves, beanies, “Merry Christmas” table tents and, of course, the all-important ugly sweater. The sweater is really the star of the show. The design…
Read MoreAfter Starting as a Joke, Tesla Tequila Is Really Here (and Already Sold Out)
At this point, Tesla is less a car company with amazing branded merchandise than it is an amazing merchandise company that happens to make cars. And Elon Musk is sort of an eccentric genius when it comes to marketing with branded merchandise. There have been surfboards, hats that raise absurd amounts of money, flamethrowers and plenty…
Read MoreHow Great Decoration Helps Promotional Products Businesses Stand Out From the Competition
RJ Hagel, manager of global marketing for Goldstar; Tom Davenport, co-founder of Ink Kitchen; and Mike Wilson, vice president of operations for Overture Promotions, joined our own Sean Norris for a panel discussion on how promo businesses can take their decoration capabilities to the next level, and how that can attract more business even when times are tough for customers…
Read MoreYes, There Is Already Official Four Seasons Total Landscaping Merchandise
Four Seasons Total Landscaping announced in a Facebook post on Sunday that it would release a line of merchandise today, while clarifying that it “would have proudly hosted any presidential candidate’s campaign at our business.” As promised, the company now has a fully stocked merchandise store, complete with stickers, three T-shirt designs and a hoodie…
Read MoreStouffer’s Is the Latest Food Brand to Launch a Whole Merchandise Collection
If you are a food service company, whether that’s fast food, pre-made dinners or a traditional sit-down restaurant, you are now much more than that. You’re also now a marketing company. At least, if the trend of heavy promotional marketing and merchandise lines is any indication. At the beginning of the pandemic, restaurants were turning…
Read MoreUSPS Adds Another Brand Collaboration with CASETiFY Line
The United States Postal Service is still one of the hottest brands in apparel and accessories. And we discovered that the USPS merchandise store, which it used to raise some precious funds during a difficult year, is robust to say the least. Now the postal service is teaming up with CASETiFY for a new line…
Read MoreEveryone Said the Xbox Series X Looked Like a Fridge, So Microsoft Made an Xbox Fridge
Have you guys seen the new Xbox Series X? It, uh, kind of looks like a little refrigerator, doesn’t it? Microsoft looked at the memes and thought, “You know what? It does look like a fridge. And that gives us a great idea…” The promotion ended yesterday, but one lucky gamer (and cold-drink enjoyer) will receive the branded refrigerator, worth approximately $2,999 per the contest rules…
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