It took years of action for the Cleveland Indians to finally get rid of the Chief Wahoo logo. But in one decisive action, the team announced that it would change its identity all together, abandoning the name it’s used since 1915. On a societal level, this has enormous implications. But it’s also a big deal in the merchandise space…
Read MoreAuthor: Brendan Menapace
Matthew Perry Is Having A Lot of Fun With His Limited ‘Friends’ Merchandise Line for COVID-19 Relief
People are still bingeing their way through “Friends” for the first time or the hundredth time, so all of the jokes are still fresh in their minds. Matthew Perry, famous for playing Chandler Bing on the show, knows that. And he’s proving it by releasing a line of Chandler-themed merchandise in the aptly named “Could this BE any more of a merchandise store?”…
Read MoreThe Adult Bookstore Next to Four Seasons Total Landscaping Went All Out on (Safe for Work) Branded Merchandise
Four Seasons Total Landscaping has sold more than $1 million in branded merchandise since the infamous Rudy Giuliani press conference in its parking lot. We were happy to learn that its neighbor, Fantasy Island Adult Bookstore, launched its own line of branded merchandise. And it might even be more impressive than Four Seasons’…
Read MorePantone Again Selects Two Colors of the Year for 2021: Ultimate Gray and Illuminating
Pantone has announced the 2021 Color of the Year—or should we say, colors, plural. As it did in 2016, Pantone actually chose two shades to accurately capture the spirit of the upcoming year: Ultimate Gray and Illuminating…
Read MoreFanatics Acquires Hard Goods Supplier WinCraft in Move Aimed at Expanding Product Offering
Fanatics has acquired hard goods manufacturer WinCraft, creating a new opportunity for the sportswear and fan apparel company to expand its product offering. WinCraft does business as LarLu in the promotional products industry, selling via the traditional supplier-distributor model…
Read MorePepsi’s Branded Home Spa Kit Is Here to Help You Relax (and Smell Like Pepsi)
Pepsi launched a sweepstakes last week where customers can tweet the #PepsiSpa hashtag and tag a friend. If selected, they’ll receive a Pepsi-branded spa kit that includes a Pepsi-scented sugar scrub, a Pepsi Blue face mask and a Pepsi-scented bath bomb. The bath bomb has a pretty ingenious design…
Read MoreCash App Perfected the Apparel Promo With Its Branded Streetwear Line
If you weren’t already on team Cash App, the money-sending app is trying its best to recruit new users the way just about every other brand has this year: a robust offering of apparel stylized as streetwear. But there’s a pretty ingenious promotional twist here, too…
Read MoreOREOiD Brings Personalized, Custom Oreos Direct-to-Consumer
Oreo is bringing customization capabilities direct to consumers through its new OREOiD program, which allows users to put their logo or image on custom-designed cookies. Customers can buy either two- or eight-count packs with eight different color fillings to choose from and a variety of personalization options, including image uploads…
Read MoreAOC Is Selling a $58 ‘Tax the Rich’ Sweatshirt and Some People Are Not Happy About It
Given Rep. Alexandria Ocasio-Cortez’s polarizing political status, there are plenty of people waiting to criticize her. After AOC posted a new line of merchandise that outlines some aspects of her platform, internet commentators noticed something resembling hypocrisy. The “Tax the Rich” sweatshirt is listed for $58…
Read MoreJust What the Heck Is the SXSW ‘Digital Swag Bag?’
This year, SXSW didn’t happen, as the festival was called off due to the pandemic. But, going forward, SXSW won’t be abandoning its creative and commercial partners and the ecosystem of brand-building it cultivates in Austin. It’s just doing it a little differently by creating a “Digital Swag Bag”…
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