This year’s NCAA Tournament is taking place in one city—Indianapolis. And, to help student-athletes adapt to life inside the bubble, the tournament is giving out a pretty impressive branded gift set, including toiletries, bedding, games and more…
Read MoreAuthor: Brendan Menapace
Amazon Music Adds In-App Merchandise Store for Artists, Exclusive Collections
Amazon is making another push into the branded merchandise world by launching a built-in e-commerce platform on Amazon Music featuring exclusive products from big-name acts like Lady Gaga and Billie Eilish. What’s really interesting is if and how the move integrates the company’s Merch by Amazon capabilities…
Read MoreThis Year’s Grammy Gift Bag Is All About Diversity and Inclusion
It’s Music’s Biggest Night! Well, Sunday is. That’s right, the 2021 Grammy Awards are happening, and while the event is going the mostly-virtual route of other award shows, there will still be the famous gift bags for nominees—with a few notable twists…
Read MorePromo Company Reaches Six-Figure Settlement With FTC Over False ‘Made in USA’ Claims
Akin Kurji, owner and president of Gennex Media, dba Brandnex, reached a $146,249.24 settlement with the FTC after he and his company falsely claimed online that their products were made in the U.S. If the names sound familiar, it’s because Kurji and his company were also involved in a price fixing case that started in 2017…
Read MoreGuinness and Carhartt Want You to #MakeYourOwnParade With Branded Apparel for At-Home St. Patrick’s Day Celebrations
This St. Patrick’s Day, people are staying away from crowded bars and downtown parades in favor of social distancing. It’s a tough reality for a holiday built around such a party atmosphere, but it doesn’t have to be a total bummer. Guinness and Carhartt want to bring that St. Paddy’s fun straight to people’s homes…
Read MoreThe Search for Softer T-shirts: Researchers Use 3-D Imaging to Measure Garment Friction
Have you ever bought a shirt online, thinking everything would be perfect once it arrives, only to find that it’s itchier than you had hoped? Researchers at NC State University have developed a way to analyze and quantify a garment’s friction using 3-D imaging in an attempt to scientifically identify fabric softness…
Read MoreTwitter Is Testing an E-Commerce Shopping Feature on Tweets
Twitter is trying out a new shopping feature that would make it easier for users to shop e-commerce platforms directly from the platform. The new “Twitter Card” tweet format would include a “shop” button and product details directly embedded into the tweet itself…
Read MoreRecord Snowfall at Major FedEx Hub Caused Even More Shipping Delays in Another Setback for Shippers
FedEx is facing prolonged delays due to winter storms at its Memphis hub last month. The centrally located Memphis hub is FedEx’s largest, chosen in part due to the nearby Memphis International Airport rarely being closed due to winter weather. But, “rare” does not mean “never”…
Read MoreTrump’s Lawyers Send Cease-and-Desist to Republican Groups Using His Name and Likeness for Merchandise
Former President Donald Trump’s lawyers reportedly sent cease-and-desist notices to three of the largest GOP fundraising groups, ordering them to stop using his name and likeness on merchandise and fundraising material. The three groups, the Republican National Committee, the National Republican Congressional…
Read MoreThe Louvre Turns to E-Commerce, Branded Merchandise Partnerships Amid COVID
The Louvre, arguably the most famous museum on the planet, has lost about about $108 million as a result of the pandemic, forcing it to find new ways to generate revenue, just like anyone else. So the museum began leaning heavily on branded merchandise and e-commerce, even teaming up with Uniqlo for a…
Read More