From a marketing standpoint, COVID vaccination stickers might be the most share-worthy items in the world right now, as everyone is eager to post their newly-immunized status. It’s been fun to look at the variety of stickers posted online from all over the world, so we thought we’d run down some of our favorites…
Read MoreAuthor: Brendan Menapace
Fiat Introduces Google Co-Branded Line of Cars (That Come With Branded ‘Welcome Kits’)
Fiat debuted a special edition of cars that include Google Assistant technology, complete with Google branding throughout and a promotional “welcome kit” for buyers. The Fiat 500 “Hey Google” line of vehicles feature Google technology throughout, like a dashboard touchscreen and Bluetooth connectivity for things like…
Read MoreBiden Administration Introduces Mask Design Challenge with $500K in Prize Money
The Department of Health and Human Services launched the “Mask Innovation Challenge,” complete with $500,000 in cash prizes, looking for a new face mask design that can be mass produced and low-cost-per use for the general public.
Read MoreMLB Opening Day Promos Were Mostly Boring (But Safe)—and What Teams Have In Store for 2021
What did MLB teams do for giveaways to celebrate Opening Day with fans back in the stands? Despite all the hype (and the thousands of unused 2020 promo items sitting in warehouses and players’ garages) some of the first giveaways were kind of boring, though there was probably good reason for that. And there are more exciting ones to come…
Read MoreAkron, Ohio Goes All Out for Month-Long Branded Campaign to Vote Devo Into Rock Hall of Fame
Starting today, which has been dubbed “Devo Day” in Akron, the month-long #DeVOTE campaign will include 50 giant recreations of the band’s signature “energy dome” hats made of recycled tires and placed around the city. Each sculpture will also include a printed sign that says “A vote for Devo is a vote for Akron” with a QR code…
Read MoreThe Hottest Consumer Drinkware Trend Is the Gallon-Sized Water Bottle
After a few celebrities like Dakota Johnson were spotted with gallon-sized water bottles, people started taking their hydration a little more seriously. And now, much like S’well bottles and Nalgene bottles before it, the gallon-sized water bottle is getting write-ups from pop culture sites like Pop Sugar ranking the best ones…
Read More‘Local Flavor’: Sonic Is Selling Different Branded T-shirts for All 46 States It Operates In
Sonic might be a nationwide chain, but people still treat it like a piece of their local culture. Everyone has their Sonic they like to go to, and the ones in the next state over just aren’t the same. To celebrate that geographic diversity, Sonic released a line of 46 individually designed T-shirts—one for each state with a Sonic restaurant…
Read MorePepsi and Peeps Launch Marshmallow-Flavored Soda With Fun Co-Branded Packaging, ‘Collector’s Package’ Giveaway
Spring is officially here, and with Easter Sunday just a few days away, who doesn’t want to add a little marshmallow-y flavor to their … Pepsi? Sounds a little questionable, right? But Pepsi and Peeps are pretty certain that fans of both sugary treats will want to mix the two—especially when it comes in such fun packaging…
Read MoreDunkin’ Releases Branded Merchandise Line With TikTok’s Biggest Star
Dunkin’s new branded merchandise collection is a partnership with TikTok personality Charli D’Amelio, the platform’s most-followed creator with more than 111.6 million followers. The line is a culmination of three big trends we’re seeing right now in branded merchandise: limited run to drive hype via exclusivity, collaborating with celebrities for their own…
Read MoreASICS, Supplier of Australia’s Olympic Uniforms, Responds to Strange Controversy Over Xinjiang Cotton
Japanese sportswear company ASICS had to do some PR damage control after releasing a statement supporting the nationalistic “One China Principle” and insinuating that it would continue to source cotton from Xinjiang province. After receiving criticism on social media, ASICS, which is the official apparel supplier for the Australian Olympic team…
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